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50% of Hotels Struggle to Optimize Marketing Campaigns in the Absence of Accurate Travel Intent: State of Distribution Report 2024 Reveals
- Hoteliers Invest Two Days A Week Solely in Building Reports - This report by RateGain, NYU and HEDNA aims to create benchmarks for the hospitality industry and help with crucial decisions impacting the evolution of distribution
18 June 2024

Noida - RateGain Travel Technologies Limited (RateGain), a leading provider of AI-powered SaaS solutions for travel and hospitality, announced today that the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality (NYU SPS Tisch Center) and its Hospitality Innovation Hub (HI Hub) Experiential Learning Lab, along with HEDNA and RateGain, released the first edition of The State of Distribution for 2024. The first of its kind report was created with an aim to help leaders with strategic decision-making, prioritizing technology investments, organizational restructuring, and training and education.

Today, more than ever, hotel commercial teams are getting involved in making technology decisions in the organization. While commercial teams in other industries have online communities and benchmark studies to help them make decisions, there has been an absence of defined standards and benchmarks in hospitality technology and this report will address that.

The report created through primary research conducted from December 2023 through May 2024 with representing 11,000+ hotel properties across various regions, is an essential read for commercial teams, students, hotel management companies, and anyone interested in understanding the evolution of the distribution landscape in hospitality.

Few of the insights from the report that can help hoteliers make strategic decisions include:

Insights are critical today as plagued by multiple challenges; the industry needed to understand what their peers are doing to give them a direction on where to invest their resources to drive profitability.

The State of Distribution 2024 report not only empowers hoteliers with the insights needed to thrive in an ever-evolving landscape, but also educates the future workforce with the technology knowledge and benchmarks to face the challenges of tomorrow. Vanja Bogicevic, PhD, the director of the HI Hub Experiential Learning Lab at the NYU SPS Tisch Center
The hospitality industry has evolved tremendously, from manual reservation systems to cutting-edge technology solutions. Yet, one thing remains constant: the need for a comprehensive understanding of distribution challenges faced by hoteliers. That's why RateGain, in partnership with HEDNA and New York University, has developed a groundbreaking State of Distribution Report. Peter Strebel, President (Americas) at RateGain
The State of Distribution 2024 report is more than a resource—it’s a strategic tool tailored to empower hoteliers to face current challenges and seize future opportunities. With HEDNA's hotelier perspective, RateGain's global reach and data insights, and NYU's educational excellence, we're bringing together expertise to educate future leaders and provide invaluable insights into the industry. Christopher Murdock, HEDNA President and Director of Distribution System Support and Strategy at Accor

To learn more about the report, visit stateofdistribution.com.

About The State of Distribution 2024

The State of Distribution report is a comprehensive analysis designed to demystify the complexities of the hospitality industry, offering insights into current trends, future forecasts, and actionable strategies for optimizing distribution channels. This initiative, born from the collaboration between HEDNA, RateGain, and NYU SPS, aims to bridge the gap between industry professionals and academic excellence, providing a data-driven foundation for enhancing guest experiences and driving success in the hospitality sector. Learn more at stateofdistribution.com.

About HEDNA

HEDNA is a global community of hospitality professionals, technology providers, educators, and consultants passionate about elevating the role of distribution. Through influence, collaboration, and networking, we elevate careers, harness new business opportunities, and drive the business of hospitality forward, together. Through our global conferences, local networking events and industry working groups, we help our stakeholders appreciate the nuances of today’s technologies, gauge the impact of today’s trends, and prepare for the challenges of tomorrow. Learn more at hedna.org.

About The NYU SPS Jonathan M. Tisch Center of Hospitality

The NYU SPS Jonathan M. Tisch Center of Hospitality is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who seek to become leaders in their fields. The Tisch Center launched the Hospitality Innovation Hub (HI Hub) that will foster entrepreneurship and creative solutions for the industries it serves. The state-of-the-art facilities offer students, start-ups, established industry partners and investors opportunities to learn, discover, innovate, and invest. For more information about the NYU SPS Jonathan M. Tisch Center of Hospitality, visit sps.nyu.edu/tisch.


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