Cloudbeds Publishes Second Annual 'Big Book of OTAs' Unveiling 2023 Trends in Online Travel Agencies Along with a Directory of 90+ OTA channels
SAN DIEGO — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the release of its highly anticipated 'Big Book of OTAs: A Hotelier's Guide to Top Distribution Channels' for 2023. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market. It also includes a robust directory of 90+ global and regional OTAs. Based on Cloudbeds’ data gathered from thousands of customer properties, one key takeaway in the 2023 Big Book of OTAs is that there has been a robust resurgence of OTAs, with the highest-revenue generating platforms experiencing a remarkable hold in the market and regional OTAs in Asia rising in popularity, indicating the return of Asian travelers to the market. Other findings include: This year, Cloudbeds has continued to integrate with new OTA partners, adding 18 new channels, including major players Vrbo and Hopper, to give lodging businesses the greatest reach and opportunity to connect with different traveler segments. Additionally, the company has launched 27 new product services with existing channel connections, providing travelers with a direct connection to hosts. In alignment with previous years, Cloudbeds data consistently shows that properties of all sizes see a jump in revenue with additional OTA channels added, with six channels being the magic number. For more information on building a strong distribution strategy and a comprehensive overview of the top distribution channels worldwide, download a free copy of the second annual “Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels” at cloudbeds.com/online-travel-agencies. Cloudbeds is hospitality's only intelligent growth engine — a unified platform trusted by the world's most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World's Best Hotel PMS Solutions Provider, 2022), and Deloitte's Technology Fast 500 (2024). For more information, visit www.cloudbeds.com.
Cloudbeds is continuously seeking to diversify our OTA partnerships to aid our customers in building a strong channel mix while simultaneously strengthening the partnerships with the leading OTAs,
said Sebastien Leitner, Vice President of Strategic Partnerships at Cloudbeds. We’ve found that properties with connections to more than five channels see significant boosts in revenue with each incremental channel. This is why we’re always working to grow and diversify our OTA offerings.
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