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What hoteliers need to know about the end of Universal Analytics and the switch to Google Analytics 4
3 May 2023
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For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices. While GA4 was released back in October 2020, many organizations have continued to use Universal Analytics (GA3). However, in March 2022, Google announced that it would be shutting down Universal Analytics on July 1, 2023. Not only will the platform stop collecting new data, but users will eventually lose access to their historical UA data.
The transition is going to be difficult, as it’s not just the interface that’s changed. The entire product is evolving to keep up with our omni-channel times, focusing less on cookies and invasive trackers and more on holistic user journeys. The good news is that GA4 offers improved features and flexibility that hoteliers are sure to be excited about. If set up properly, users will be able to enjoy more access and ownership over their own data, as well as cutting-edge technology behind their analysis and predictions. Thankfully, the experts at Cendyn are happy to guide you through the process of getting set up starting with our comprehensive guide that will answer all your questions and make sure your business is set up for success. Discover everything you need to know — and why you should be excited — about the newest edition of Google Analytics.
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Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
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Cendyn™
https://www.cendyn.com/
301 Yamato Rd, Ste 3194
USA
- Boca Raton, FL 33431
Phone: 1-561-515-6276
Email: info@cendyn.com
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