Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the launch of its inaugural State of Independent Lodging Report. The first installment of the report, which will be released annually, offers a unique and data-rich view into the independent lodging segment, including data from property types and segments often overlooked in industry reporting.Over the past decade, we have enjoyed a front-row seat to one of the world’s most dynamic and accelerating industries. We’re thrilled to utilize that privilege to deliver this report. Our mission is to arm owners and operators with clarity as they navigate the ever-changing travel landscape. Adam Harris, Co-Founder and CEO of Cloudbeds
By leveraging a wealth of aggregated and anonymized data from across the globe, Cloudbeds identified trends shaping the travel landscape. These trends include value-driven decision-making, the shift to virtual front desks, blended travel (flexcations, bleisure) meeting hybrid hospitality, new technologies to disrupt travel search and inspiration, and a shift from focusing on amenities to guest experiences.
The report highlights the following insights:
Cloudbeds created this report utilizing and analyzing proprietary data from a sample of 1,400+ properties across 60 countries worldwide, selected to ensure statistically significant distribution across geographic regions and include various property types. The results are divided into four key regions: North America, Latin America (including Mexico), Europe, and Asia Pacific (including Australia and New Zealand). Properties in the data set comprise hotels, hostels, bed & breakfasts, vacation rentals, motels, and alternative accommodations.
The report also includes survey findings from an October 2022 survey of Cloudbeds’ customers on the goals and challenges for independent properties. The survey found the top three business goals for independent properties for 2023 are increasing occupancy (52%), increasing direct bookings (51%), and improving operational efficiency (34%). Some of the biggest challenges that independent properties are facing include inflation and rising costs (46%), property maintenance (30%), digital marketing (22%), guest experience (15%), and pricing & revenue management tools (14%). Lastly, the top five technology investments for independent properties are guest engagement, website design & digital marketing, mobile keyless entry & pre-check-in, frictionless payment, and pricing & revenue management solutions.
Please visit cloudbeds.com/hospitality-industry-report to download the report.
Cloudbeds is hospitality's only intelligent growth engine — a unified platform trusted by the world's most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale.
Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World's Best Hotel PMS Solutions Provider, 2022), and Deloitte's Technology Fast 500 (2024). For more information, visit www.cloudbeds.com.
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