CAPTURING DEMAND: How to compete with OTAs for direct bookings
Travel has significantly rebounded over the last year, with US and Europe leading the way.
During the pandemic, when OTAs have reduced their marketing spending, hotels globally have enjoyed an unprecedented increase in direct bookings. However, with the global resumption of travel in the last 18 months, we are seeing a reversal, with OTAs regaining much of the booking share from their significantly increased marketing spending. As the APAC region continues to open up, hotels need to up their game in digital marketing, both in terms of spending and strategies, to stem the tide of losing booking share to the OTAs. Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
In this Webinar, we explore the actions required to capture direct business through owned, earned and paid media, with actionable insights and key takeaways.
Organization
Cendyn™
https://www.cendyn.com/
301 Yamato Rd, Ste 3194
USA
- Boca Raton, FL 33431
Phone: 1-561-515-6276
Email: info@cendyn.com
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