Infographic: The real impact of Google Free Booking Links
The direct channel continues to rise and takes a bite out of the OTAs! The share of direct has increased to reach a record level in the first quarter of 2021, representing a third of a hotel’s revenue. In times of crisis, hotels have favoured the Metasearch CPA model which is the least risky business model. And Google Hotel Ads is literally crushing the model. But what about the new Google free booking links? Does this new offer live up to the expectations raised by it?
About D-EDGE
D-EDGE is a SaaS company offering leading-edge cloud-based e-commerce solutions to more than 17,000 hotels in over 150 countries. Combining technical excellence with digital marketing expertise, D-EDGE brings a holistic hospitality technology infrastructure under one roof. The integrated range of solutions covers all stages of hotel distribution which encompasses Central Reservation System, Guest Management, Data Intelligence, Connectivity Hub, Digital Media, and Website Creation. With a team of 500 experts located in over 25 countries, D-EDGE provides localised support, services, and tools. With its global network of 550+partners, D-EDGE’s ever-expanding ecosystem is a positive place to do business and grow. D-EDGE is a subsidiary of Accor, a world-leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. For more information visit www.d-edge.com.
Organization
D-EDGE Hospitality Solutions
https://www.d-edge.com/
64-66, Rue des Archives
Paris, 75003
France
Phone: +33 (0)1 8721 3940
Email: communication@d-edge.com
Recent News
 How to prevent hotel no-show and last-minute cancellations? |
|
The GDS: A High-Performing Distribution Channel Too Many Hotels Overlook |
|
The EU Digital Markets Act (DMA) is changing Google Search, but not how hoteliers had hoped |
