Hoteliers are challenged to meet ever-increasing expectations by customers who have been spoiled and educated by the retail industry. Customers now expect the same level of attention and detail. Historically however, hoteliers have been depending on a myriad of systems in order to get to the end result of delivering true guest engagement and an enhanced guest experience. In addition, new vendors and solutions are launching every day which raises the question, how do hoteliers cope? How do they prioritize? What should hoteliers be looking out for? And ultimately, how should they think about the future of travel, and what technology solution should they be looking for that lets them focus entirely on the guest?
