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Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Over the last few months, Virgin Hotels has partnered with award-winning hospitality tech provider InnSpire to offer guests a new standard of hospitality with Virgin Hotels’ new seamless and contact-less hospitality concept, Lucy
20 October 2020


Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Denise Walker, Vice President of Information Technology, Virgin Hotels (source: Virgin Hotels / Hospotalitynet )
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Derek McKann, General Manager, Virgin Hotels Nashville
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
InnSpire TV-solution in a Virgin Hotels hotel room (source: Virgin Hotels Instagram #virginhotelsdal)
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Virgin Hotels Lucy and InnSpire IPTV solution in Virgin Hotels hotel room (source: Virgin Hotels Instagram #virginhotelsdal)
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Virgin Hotels and InnSpire Unveil a New and Improved Contactless Guest Experience
Martin Chevalley, CEO, InnSpire (source: InnSpire)

Virgin Hotels is a global brand synonymous with fun, exceptional and innovative service. No surprise then that now everything is integrated and seamless, from contactless check-in to check-out. Lights, temperature, to three new lighting themes. InnSpire's integration hub makes sure that a very intricate backend becomes slick, easy to use, and engaging through Virgin Hotels' TVs on the front-end.

"InnSpire is at the forefront of hospitality technology and innovation. Having worked with some of the world's most iconic hotels and brands, they understand what hotels and guests are looking for. With a combination of hardware and software, they've become an integration hub that ties the entire guest experience together." - Denise Walker, Vice President of Information Technology, Virgin Hotels.

As a standard across all new Virgin Hotels, Lucy was launched at the recent opening of Virgin Hotels' third property in Nashville, Tennessee. Lucy allows guests to have a truly "contactless" hospitality experience. With smart room integrations, Lucy now functions as a contactless mobile key that opens the Chamber (room) door. She's also a remote that controls the lights, thermostat, and television. In addition, hotel visitors can order room service anywhere on property. And, when they're ready to depart, they say goodbye with a seamless online checkout - all possible from their in-room television or personal mobile devices.

Tech innovation in the hospitality sector is no longer a nice-to-have - guests expect online capabilities and integrations. Lucy and InnSpire take the digital guest journey and contactless guest experience to the next level.

"In the future, contactless and seamless will be essential keywords in delivering a safe, fun, and engaging hotel experience. We understand the challenges of seamlessly bringing all the needed hospitality technologies together and excited to see how well it all flows in the hands of our guests." - Derek McCann​, General Manager, Virgin Hotels Nashville.

Virgin Hotels Latest Experience

With the help of InnSpire, Virgin Hotels has been able to create a seamless and consistent guest journey. What can guests expect? The new hospitality technology makes an almost completely contactless experience possible while adding more to the overall hotel offering.

Access to the Virgin Hotels Marketplace - customized offerings for that personalized guest experience.

Guests can now get promotions on food and beverage delivered directly to their phone, laptop, or in-room TV. The latest technology removes language barriers as guests can choose to shop in their preferred language.

New Television entertainment experience

The new InnCable creates the perfect smart TV experience. Hotel guests have access to their usual TV channels and programs plus much more, such as hotel updates, information, entertainment, casting through Chromecast, and the option of viewing their favorite subscription-based streaming services - providing that truly personalized guest experience.

Casting with Chromecast

Guests can cast their favorite shows, safely and securely, directly in their Chambers.

- Effortless "room service" from anywhere on the property

The Lucy hotel app takes "room service" to the next level. Lucy makes ordering easy with the ability to order room service anywhere on property.

Other standout features include smart room controls (guests can set the temperature, choose from different automated light themes and much more), real-time account details, access the Virgin Hotels' directory, access Apple Music as well as online exercise powered by Fitbod.

It's All About the Integrations - See What Makes Lucy Tick

This has all been made possible by integrating the best hospitality tools into one functional in-house Hotel App. InnSpire has seamlessly incorporated the following services to help create the Lucy experience for Virgin Hotels:

The new technology will be implemented in all future Virgin Hotels, and the goal is for this technology to help further enhance the personalized guest experiences. Virgin Hotels anticipates that stays will continue to become even more personalized, and seamless technology will continue to be at the forefront of making it all possible.

For more information on InnSpire's comprehensive guest journey platform, including connected guestroom TV and entertainment solutions, please visit www.innspire.com.

About Virgin Hotels
Virgin Hotels is a lifestyle hospitality brand that combines heartfelt service, straightforward value and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for 50 years. Each property intermixes a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. Virgin Hotels Chicago, - named the "#1 Hotel in United States" in 2016 and "#1 Hotel in Chicago" in 2016, 2017 and 2020 by the Conde Nast Traveler's Readers' Choice Awards - Virgin Hotels Dallas - named the "#16 Hotel in Texas" - and Virgin Hotels Nashville are now open. Locations in Las Vegas, New York, New Orleans, Miami and Edinburgh to follow. Virgin Hotels continues to explore hotel and office conversions as well as ground-up development in cities such as Boston, Los Angeles, Austin, Seattle, and London.

About InnSpire | Founded in 2012, InnSpire is at the forefront of revolutionizing guest engagement and digital solutions for the global hospitality industry. Leveraging cutting-edge artificial intelligence (AI) and innovation, InnSpire empowers hoteliers to deliver seamless and personalized guest experiences. From mobile apps, mobile check-in, and digital keys to AI-driven chat, interactive TV solutions, smart room controls, and advanced analytics, InnSpire transforms hotels into smart, interconnected ecosystems where every touchpoint enhances guest satisfaction and operational efficiency.

At the heart of InnSpire's offerings is InnSpire ONE, a robust digital ecosystem that streamlines hotel operations while enhancing the guest journey. This dynamic platform enables properties to optimize revenue, elevate guest satisfaction, and adapt quickly to evolving preferences – all within a single, user-friendly solution.

With a rich portfolio of hardware and software solutions, InnSpire has partnered with world-class hotels across five continents, earning a reputation for delivering intuitive, scalable, and cost-efficient solutions. Recognized for its innovation and ease of implementation, InnSpire helps properties unlock the full potential of their hospitality operations.

For more information, please visit www.innspire.com and connect with us on LinkedIn and Facebook.

Contact
Martin Chevalley
Email: martin.chevalley@innspire.com

Organization
InnSpire INC.
www.innspire.com
1875 K Street
USA - Washington DC, DC 20006
Phone: 46 (0) 8 33 22 02
Email: martin.chevalley@innspire.com

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