Back

San Diego - Cloudbeds, a leading provider of cloud-based software solutions for more than 20,000 hotels, hostels, and vacation rentals across the globe, released the results of a sentiment survey with responses from more than 1,000 independent owners and operators across 65 countries.

The goal of the survey is to equip Cloudbeds' customer base with key market level indicators that will be integral to decisions they make as part of their recovery plans moving forward. The survey incorporated everything from the timing of restriction liftings to demand channels. In addition to the sentiment survey, Cloudbeds released a robust market insights dashboard to help customers anticipate demand and plan for the future by observing occupancy, booking, and cancellation trends on a country by country basis.

The majority, 64%, said they expected to be open by late August, indicating that the upcoming summer months could be saved and serve as the launchpad towards a long- term full recovery for independent lodging properties. Additional key indicators from the survey pointed to 32% of the properties that responded are currently fully open.

Anticipating the next 12 months, compared to pre-COVID, the responses are consistent with emerging demand data and growing optimism that the industry will continue on the path to returning to 2019 levels over the next 18 months:

• Reservations trends:
  • 43% expected to have more local travelers visiting their properties than in the prior year and 22% expected to have about the same
  • 35% expected to have fewer local travelers visiting their properties than in the prior year
  • Regarding guests from international destinations, the vast majority, 78%, expected to have fewer than the year before, however, further changes to restrictions would change this sentiment

• Regional trends:
  • North American, Central Asian and Oceania properties responded with moderate optimism, expecting to increase their reservations through the balance of 2020
  • Latin American, European, and Southeast Asian properties responded with a more reserved outlook, not expecting their reservations to increase until early 2021
  • The global average for optimism remained neutral

• Trends by property type
  • Boutique Hotels, Flat Hotels, Campgrounds, and Vacation Rentals have a mostly positive outlook
  • Independent Hotels, Motels and B&B's have a neutral to a positive outlook
  • Hostels, Resorts, and group-oriented properties have a mostly negative outlook

• Direct bookings represented 43% of expected reservations. OTA reservations were estimated to account for 49%

Cloudbeds will continue to monitor key indicators of recovery across all markets where they have customers. Learn more here.

Cloudbeds is the leading platform redefining the concept of PMS for the hospitality industry, serving tens of thousands of properties in more than 150 countries worldwide. Built from the ground up to be masterfully unified and scalable, the award-winning Cloudbeds Platform brings together built-in and integrated solutions that modernize hotel operations & finance, distribution & marketing, guest experience, and revenue & analytics. Founded in 2012, Cloudbeds has been named a top PMS, Hotel Management System and Channel Manager (2021-2025) by Hotel Tech Report, World's Best Hotel PMS Solutions Provider (2022) by World Travel Awards, and recognized in Deloitte's Technology Fast 500 in 2024.

Contact
Paul Kesman
MFC PR
Phone: +1 248 321 2035
Email: paul@mfcpr.com

Organization
Cloudbeds
https://www.cloudbeds.com/
3033 Fifth Ave Suite 100
USA - San Diego, CA 92103
Phone: 6502450166
Email: info@cloudbeds.com

Recent News

How AI is transforming hotels—according to hospitality leaders | By Lana Cook

Cloudbeds and Busy Rooms announce partnership to unlock smarter distribution for hoteliers

Brad Steward: Inspiring advocacy through intentional design and experience

Back

Click here for All Industry News

Privacy Statement & Disclaimer | Submit News