Samuel Braun, with three properties in Berlin, announced today that it is switching its core property management system (PMS) from a closed legacy system to apaleo, the most open, next-generation cloud-based PMS. The new system is already live in one property, about:berlin Hotel, with the intention to use in other properties.
about:berlin Hotel's lifestyle brand is meant to inspire a new breed of traveler - one that enjoys connecting with bright minds in a vibrantly designed lobby, one that wants to build memories of their journey, and one that is open to getting an insider view of the city. One thing was clear for about:berlin Hotel - catering to this new breed of traveler required an equally open, new breed of technology to keep up! After rethinking its digital journey and searching the market, about:berlin Hotel chose apaleo as its core technology. "After working with Opera's legacy system for several years, Samuel Braun is excited to adapt to the next generation of guests," said Christoph Nuppenau of Samuel Braun. "With apaleo, about:berlin Hotel has removed obstacles like integration pains, long wait times, hidden interface fees which had held us back in the past, and we can now seamlessly connect new technology to best run the hotel. We are looking forward to taking apaleo live in other properties in the near future." about:berlin Hotel connected several systems to apaleo's PMS with ease, including CRS, CRM, Booking.com Connect for distribution, Fairmas for revenue management, and Adyen to facilitate payments. With apaleo's API-first approach, all these systems work seamlessly together. "Legacy systems have been holding hotel brands back for far too long. We built apaleo with the idea to remove all the pain points that hotels have with legacy systems and to allow hotels to move their technology into the future," said Philip von Ditfurth, co-founder of apaleo. "We are delighted to have partnered with Samuel Braun and their new concept about:berlin Hotel, and look forward to bringing it their other hotels - each with different concepts - live with apaleo and a custom set of apps to fit their business needs." At about:berlin Hotel you can feel at home with a good friend. The first thing you see when you step out of the elevator on the 5th floor is the heart of the hotel: the lobby - an open space for open minds. A relaxed living room where people from all over the world meet, connect and inspire each other. A vibrant space, created for extraordinary experiences and memories that last. With everything we do, we want to help you get the most out of your journey. We are your Berlin insider. We bring the city to you and take you to places you've never been before. Places to discover the most interesting food, the coolest music, the hottest nightlife, finest fitness and most inspiring art and culture in the city. about:berlin Hotel is a lifestyle hotel concept - inspired by Berlin and designed for you: A new breed of traveler! STAY INSPIRED.About Apaleo
Apaleo is the world's most open API-first property management platform for hospitality businesses. Powering over 2,000 properties in more than 30 countries, Apaleo streamlines operations and elevates guest experiences across hotels, vacation rentals, serviced apartments, and residential living. Apaleo's Agent Hub–the first-ever AI agent marketplace for hospitality–helps operators adopt autonomous agents to improve business performance. Customers include citizenM, easyHotel, limehome, Korner Hotels, Miiro Hotels, and Numa. Apaleo is Phocuswright's 2025 EMEA Travel Innovation Award winner. For more, visit apaleo.com
Contact
Margaret Ady
Co-Founder
Email: margaret.ady@apaleo.com
Organization
Apaleo GmbH
The open hospitality platform
https://www.apaleo.com/
Sandstr. 3
Munich, 80335
Germany
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