Exceptional service doesn't require the best amenities, the fanciest furnishings, or the largest staff. Stand-out service comes from knowing your guest and adjusting your approach to their needs, preferences, and frame-of-mind. Yet, many hotels are limiting themselves with PMS-based guest profiles that don't fully harness the power of personalization.
For today's hoteliers, it's the CRM that enables a guest-centric strategy that drives loyalty in today's traveler. This guide, jointly produced by Cendyn and apaleo, maps out ten reasons why the guest profile should no longer live in the PMS. The whitepaper is free to download here.About Apaleo
Apaleo is the world's most open API-first property management platform for hospitality businesses. Powering over 2,000 properties in more than 30 countries, Apaleo streamlines operations and elevates guest experiences across hotels, vacation rentals, serviced apartments, and residential living. Apaleo's Agent Hub–the first-ever AI agent marketplace for hospitality–helps operators adopt autonomous agents to improve business performance. Customers include citizenM, easyHotel, limehome, Korner Hotels, Miiro Hotels, and Numa. Apaleo is Phocuswright's 2025 EMEA Travel Innovation Award winner. For more, visit apaleo.com
Organization
Apaleo GmbH
The open hospitality platform
https://www.apaleo.com/
Sandstr. 3
Munich, 80335
Germany
Recent News
 Cocoon & Eckelmann Hotels move entire portfolio to Apaleo ahead of 2026 expansion |
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Nestor Stay Grows Booking Value 62% and Direct Bookings 168% after Using AI Tools on Apaleo |
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Apaleo appoints new Director of People & Culture and CFO as company accelerates growth |
