Technology has forever changed the way that guests want to interact with hotels and major brands. Guests expect a more personalized approach in which they are recognized as individuals. To accommodate these expectations and to drive brand loyalty, hotels must adapt.
Legacy systems (particularly PMS) are all too often unable to keep up with the required changes and remain proprietary/closed systems which are unable to share vital data between systems. Hotels need to demand openness and flexibility,starting with a modern PMS that uses a connectivity layer (APIs) and is capable to share guest data with a CRM so that a guest personalization can be achieved across the entire guest journey. This white paper from HotelAppz and apaleo, explores the evolution of guests' expectations, the drivers behind them, and how hoteliers can turn these demands into an advantage for the hotel. We explain the importance of technology and why it is fundamental to use an open hotel tech stack to personalize communication with guests and to gain their loyalty for life. The whitepaper is free to download here. Apaleo is the open property management platform for hotel and serviced apartment groups, empowering accommodation providers to create the ultimate digital experience for guests and staff. The API-first property management platform powers brands across more than 30 countries, disrupting the nature of hospitality software with the transition from single-vendor suites to best-of-breed technology. Customers include citizenM, easyHotel, limehome, Korner Hotels, Miiro Hotels, and Numa. For more information, visit apaleo.com.
Organization
Apaleo GmbH
The open hospitality platform
https://www.apaleo.com/
Dachauerstr. 15 A
Munich, 80335
Germany
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