Central data management platform, dailypoint™ today announced a new, patent-pending technology to add to its product suite: a data cleansing service that allows hotels to automatically clean, correct, and de-duplicate their guest profiles and push that data back to the hotel's PMS.
dailypoint's fully automated, AI-based process includes hundreds of steps, reviewing all key data points within the guest profile. It removes duplicate profiles, corrects mistakes made from human errors, corrects addresses for more than 240 countries and ultimately creates one single, accurate guest profile for each guest. This data is stored in dailypoint's central data management solution as well as pushed to the hotel's PMS so that data is accurate across all key sources. "In an analysis of 4 million guest profiles and 4.5 million stays, we found that hotels have 2.3 profiles for their most loyal guests in the PMS alone. And, 14% of their guests had more than four profiles. With so many inaccuracies, it is nearly impossible for hotels to understand their business, market to their most loyal customers, and comply with GDPR regulations," said Dr. Michael Toedt, Chief Executive Officer, at dailypoint™. "Our goal is to help hotels minimize these errors so that they can better run their businesses." More than 500 hotels are already using the service and have seen a 7% reduction in redundant guest profiles. The service pairs seamlessly with dailypoint's CRM, where, once the data is cleaned, dailypoint™ creates guest interests and preferences based on the consolidated data sources like PMS data, the hotel website, email newsletter, guest questionnaires and many others. Hotels interested in this service can get in touch for a demo here or can schedule a meeting to meet dailypoint at ITB by following this link. dailypoint™, headquartered in Germany, provides a comprehensive Central Data Management (CDM) and Central Data Platform (CDP), including its highly regarded CRM and Email Marketing solutions. With innovative AI processes and seamless integrations, dailypoint™ supports hotels worldwide in creating unified guest profiles and enhancing the guest experience. For more information visit dailypoint.com.
Contact
Michael Toedt
Managing Partner, CEO
Email: info@TS-and-C.com
Organization
dailypoint™
https://www.dailypoint.com/
Augustenstr. 79
Munich, 80333
Germany
Phone: 49 89 189 35 69 0
Email: info@dailypoint.net
Recent News
 Sandy Lane Partners with dailypoint™ to Drive Personalized Guest Experiences with Hotel CRM |
|
Grand Metropolitan Hotels Selects dailypoint™ as Loyalty and Data Management Partner |
|
dailypoint™ on Track for Growth |
