Hotel guests want a personalized guest experience. When guests feel welcome, they value their stay, become loyal clients, and generate additional revenue. As dormakaba’s Joey Yanire explains, most properties have the ability to provide a personalized experience if they simply unify the data at their fingertips and put it to work. “Guest service convergence” is the process of unifying data from emerging and existing technologies into actionable insights that enable hoteliers to provide guests with a memorable, highly personal property experience. How prepared is your property for tomorrow’s guest service convergence?