Hotel Technology Next Generation

Cendyn, the leader in cloud-based software and services for driving sales and marketing performance in the travel and hospitality industry, announced today that it has acquired Guestfolio Communications ("Guestfolio"), a leading CRM marketing platform for boutique hotels.

With Cendyn's acquisition of Guestfolio, the company will offer an unprecedented ability for hoteliers to tailor their guest experience and digital marketing solutions to meet competitive marketplace demands and drive profitable revenue growth. Guestfolio's focus on guest engagement and marketing automation for independent boutique hotels combined with Cendyn's data-driven enterprise hotel CRM solution will create the most comprehensive and scalable CRM product suite in the industry.

"We are thrilled to welcome Duane and the talented Guestfolio team to the Cendyn family," said Cendyn CEO, Charles Deyo, "Both Cendyn and Guestfolio are experts in leveraging data to engage guests throughout their travel journey, and this acquisition will allow hoteliers of all sizes the ability to scale a CRM solution that drives loyalty, guest engagement, and profitable revenue growth"

Duane Hepditch, CEO of Guestfolio, will join the Cendyn executive team as the Senior Vice President of Product Marketing, and the remainder of the Guestfolio team will serve as the West Coast hub for Cendyn, with offices in Whistler, British Columbia.

"Cendyn provides the global experience and service infrastructure we need to satisfy the incredible demand in the hospitality industry and our growing customer base," said CEO of Guestfolio Duane Hepditch. "Bringing our teams together will allow us to accelerate our product development and truly define the future of travel technology."

About Guestfolio
Guestfolio is the hotel marketing platform for boutique hotels that drives guest engagement, retention and conversion throughout the travel journey. With the guest profile at the heart of what Guestfolio does, independent hoteliers have the opportunity to personalize the travel experience for their guests, gain insights on their guests and use tools that build lasting brand loyalty and encourage increased conversions from OTAs to direct bookings. Guestfolio also provides a unique marketing resource and community for hospitality professionals around the world.

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com

Contact
Michael Bennett
SVP, Global Marketing
Phone: 561.419.2286
Email: mbennett@cendyn.com