Key findings from Guestline’s Pub Round Table event with industry leaders released
The key findings and recommendations from Guestline's recent Pub Round Table event are now available here. The discussion amongst the group of 14 key industry representatives from pub companies (such as Greene King, Young's, Fuller's and Brakspear), industry bodies (the ALMR and BBPA), Stay In A Pub and VisitEngland, unearthed interesting findings across the sector. Held at the Alma Pub and Boutique Hotel in Wandsworth, the group highlighted many strengths from within the sector and areas in which opportunities are available. The main point of interest was the need to grow awareness of the market and to develop an improved digital platform to cater for today's online traveler. With 4 out of 5 travelers now booking their accommodation online it was evident that more needs to be in place to support the sector when it comes to online booking and the customer journey. Online marketing and SEO were key areas to focus on. With many pubs offering a unique place to stay, eat and drink, it is imperative to market these qualities and points of difference more prominently online to ensure maximum reach is being achieved. Pub owners and operators need to capitalize on local expertise and drive local partnerships to differentiate from competing budget and branded chain hotels. Additional training and resources specifically serving the needs of the pub market (for example, on rate and revenue management and digital marketing) needs to be arranged and made available. Rupert Gutteridge, Guestline's Sales and Marketing Director commented, 'As predicted we touched on many topical issues and highlighted a number of exciting opportunities. There are lots of factors to be considered when converting and offering rooms – from booking systems and room distribution to digital marketing and PR. We need to drive awareness for pubs with accommodation and champion best practice as it is proving to be a profitable revenue stream for pub companies.' Along with the round table discussion, Jenny McGee, Enterprise Director at VisitEngland outlined how pubs can work more closely with VisitEngland and their regional tourist boards to boost their exposure and benefit from the boom in tourism in the UK. Paul Nunny from Stay in a Pub, an online booking website listing over 1500 pubs, also outlined their latest 'Best Practice Guide' for pubs with accommodation. Paul Nunny, Director at Stay In A Pub added, 'It was good to have the major pub accommodation players sitting round a table to discuss how we can grow the sector. We need to build on this growing sector which is fast becoming another income stream for pubs.' In conclusion, Guestline, ALMR and Stay in a Pub will be working together to explore further opportunities for the sector mainly focussing on digital marketing, online booking platforms and training provisions. For more information on how the Guestline solutions have benefited a range of pub companies, please click here for a selection of case studies. To register your interest in attending the next Pub Round Table event (scheduled for Autumn), please contact Kate Fuller on kate.fuller@guestline.com. -Ends- About Guestline Guestline (an Access Company) provides the hospitality industry with innovative property management, guest engagement, payment and distribution software. Founded on cloud technology, Guestline's solutions can equip independent hotels with everything they need to successfully run the business and generate more revenue - from intuitive PMS and booking software to fully unified channel management and payment solutions, ideal for any sized hotel or group. Guestline provides thousands of hoteliers with the most feature-rich, best-in-breed and award-winning technology platform that includes PMS, CRS, Conference & Banqueting, Channel Manager, EPoS, Internet Booking Engine, GuestPay Payments and GuestStay Guest Experience solutions. With over 500 third-party integrations, Guestline can offer its clients a flexible, cost-effective, multi-functional system that allows them to stand out in an increasingly competitive marketplace. Discover more at guestline.com
Contact
Sophie Cartwright
Marketing & Communications Manager
Shrewsbury, United Kingdom
Phone: 01743 282300
Email: sophie.cartwright@theaccessgroup.com
Organization
Guestline Ltd
https://www.guestline.com/
Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300
Email: sales@guestline.com
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