Drive direct bookings online with Guestline’s WebSuite
The new St Moritz website and booking platform
The new St Moritz website and booking platform
Guestline is enabling hotels to increase direct bookings and boost conversions online with WebSuite, Guestline's in-house digital marketing solution. By combining a fully responsive website with a quick and simple booking engine, hoteliers can gain more traffic and drive business through their own website, rather than directing them back to the OTAs, thereby reducing commission costs.
WebSuite covers everything from website design and hosting to editable content management systems (CMS) and customised online booking engines (fully integrated with the Guestline's PMS, Rezlynx). Angelene Bungay, Guestline Distribution Manager said 'The quality of a hotel's website and booking engine means the difference between a customer booking directly with the hotel and driving them back into the hands of the OTAs. Our approach at Guestline is to make the website visually appealing whilst easy to navigate and enticing to book. With 3 packages now available, we can cater for all properties from a 15 bedroom country hotel to a 200 bed corporate hotel.' Simon Bassett, IT Manager at St Moritz Hotel who recently had a new website and booking engine from Guestline, added 'Our previous website was inefficient in driving direct bookings. We wanted to reflect our brand essence and promote all the facilities on offer at the hotel to drive direct reservations and revenue. Since launching our new website, the hotel has received more online bookings in the first 4 months than we generated in the whole of the previous year and an increase in spend per head. Our new website is eye-catching, easy to navigate and most importantly mobile responsive which, due to the ever increasing use of mobile devices, is essential for capturing mobile bookings and strengthening our site's results in Google rankings. As we can edit the site ourselves, we can keep the site up-to-date and upload relevant seasonal offers to maximise conversions of lookers into bookers.' There are three WebSuite packages designed to provide hoteliers with the option that most suits their requirements. Package 1 allows customers to choose from 3 pre-defined designs which can be styled with your hotel's logo, photography, content colours and brand. Built on Guestline's unique CMS, users are able to edit the site as and when they desire, making special offers and events a simple task to market. With Guestline's Online Booking Manager, bookings seamlessly integrate into your PMS. Package 2 comprises of a fully responsive website with a bespoke design, with the added flexibility of multiple page templates and an unlimited number of pages on the site. SEO reports are generated on a monthly basis and social media templates will be provided. With Package 3, hoteliers get a bespoke website with the option of integrating third party interfaces into a customised booking solution. This provides your hotel with additional revenue generating sources and provides your customers with one point of payment for all bookings. SEO reports are provided monthly and the team will design social media templates to ensure your brand is consistently reflected across all online channels. For more information on Guestline's solutions, visit www.guestline.com About Guestline Guestline (an Access Company) provides the hospitality industry with innovative property management, guest engagement, payment and distribution software. Founded on cloud technology, Guestline's solutions can equip independent hotels with everything they need to successfully run the business and generate more revenue - from intuitive PMS and booking software to fully unified channel management and payment solutions, ideal for any sized hotel or group. Guestline provides thousands of hoteliers with the most feature-rich, best-in-breed and award-winning technology platform that includes PMS, CRS, Conference & Banqueting, Channel Manager, EPoS, Internet Booking Engine, GuestPay Payments and GuestStay Guest Experience solutions. With over 500 third-party integrations, Guestline can offer its clients a flexible, cost-effective, multi-functional system that allows them to stand out in an increasingly competitive marketplace. Discover more at guestline.com
Contact
Kate Fuller
Marketing Manager
Phone: +44 1743 282300
Email: kate.fuller@guestline.com
Organization
Guestline Ltd
https://www.guestline.com/
Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300
Email: sales@guestline.com
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