Guestline launch new feature to boost direct bookings
Guestline has launched Price Assure, a new price comparison tool for hoteliers to display live OTA prices on their website to drive direct bookings. Guests can compare the total cost of their stay on the hotel's website against 5 other online channels to give potential guests the assurance that they're getting the best rate on the market if they book direct. In an ever competitive market place, hoteliers are under increasing pressure to deliver direct bookings at a lower cost of acquisition and reduce OTA commissions. Price Assure, available as a free module on Guestline's latest Online Booking Manager, enables hoteliers to provide guests with a quick and simple booking platform and price comparison tool that will drive conversion rates and boost loyalty. Andrew Williams, Development Director at Guestline commented, 'The comparison of live prices from selected channels against your own not only assures guests they're getting the best available price, but it also saves them time and negates the need for guests to shop around for the best deal. It can be the difference between clinching that direct booking and sending them back into the hands of the OTAs. Whilst OTAs still remain important to hotels, hoteliers need to promote future loyalty to remain competitive and drive profitability. As most consumers will visit the hotel's website after finding them listed on an OTA, hoteliers can use Price Assure to encourage potential guests to remain on their site and complete the booking. The tool also compares the cost of the total stay, not just one night, so bookers can be presented with the total cost saving.' Price Assure is now available as a standard feature on Guestline's latest Online Booking Manager. The easy-to-use booking engine has also been recently updated to make the booking process even more efficient for guests. It now enables guests to make a booking in just three simple steps. The booking module is integrated with Guestline's distribution and PMS products, so bookings, rates and availability are automatically updated across your channels and in your PMS in real-time. Guestline's Managing Director Phil Davidson added, 'With new innovations being continually added to Guestline's solutions, hoteliers can be assured of the latest innovations to drive occupancy and revenue. We are also in the process of developing an integration with TripAdvisor's Review Express solution, an automated review collection service that helps hoteliers generate more reviews and drive exposure on their platform. This, along with the ability to display the collected reviews using TripAdvisor's latest content display widgets on their own website, will further enable hoteliers to boost the effectiveness of their booking engines and will be available to customers soon'. For more information on Guestline's solutions, visit www.guestline.com. About Guestline Guestline (an Access Company) provides the hospitality industry with innovative property management, guest engagement, payment and distribution software. Founded on cloud technology, Guestline's solutions can equip independent hotels with everything they need to successfully run the business and generate more revenue - from intuitive PMS and booking software to fully unified channel management and payment solutions, ideal for any sized hotel or group. Guestline provides thousands of hoteliers with the most feature-rich, best-in-breed and award-winning technology platform that includes PMS, CRS, Conference & Banqueting, Channel Manager, EPoS, Internet Booking Engine, GuestPay Payments and GuestStay Guest Experience solutions. With over 500 third-party integrations, Guestline can offer its clients a flexible, cost-effective, multi-functional system that allows them to stand out in an increasingly competitive marketplace. Discover more at guestline.com
Contact
Kate Fuller
Marketing Manager
Phone: +44 1743 282300
Email: kate.fuller@guestline.com
Organization
Guestline Ltd
https://www.guestline.com/
Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300
Email: sales@guestline.com
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