Guestline drives direct bookings with Brudenell Hotel's new website
Screen shot of the new website
Screen shot of the new website
A dynamic new website launched by the Brudenell Hotel at Aldeburgh, Suffolk (www.brudenellhotel.co.uk) is the first developed by Guestline featuring their reduced step online booking platform, which represents a full digital solution from website to booking engine. Guestline, market leaders in hospitality software, has given the site a fresh, new, mobile responsive design. The site features a booking platform that is highly visible, quick and easy for potential guests to book in two simple steps. Its easy-to-use interface and content management system (CMS) allows the Brudenell to edit and upload rates, promotions and events faster than ever before. In addition, the booking module is PCI compliant and provides a safe and secure method of storing and processing credit card details. Delighted with their new website Peter Osborne, General Manager at the Brudenell Hotel said; "We are confident the customer friendly navigation and new booking facility will generate more direct bookings. We will be able to set and manage live rates so guests can be assured of the best possible rate on our website. With the facility to add promotions and events ourselves from the CMS, the site will always be up to date and optimised to generate additional revenue. "As more lookers are converted into bookers we look forward to a reduction in OTA commissions and a corresponding increase in our rate of return. Looking ahead, we expect higher occupancy levels and an increase in room rates", adds Peter. Phil Davidson, Managing Director at Guestline, commented "With nearly half the visitors to OTAs also going directly to the hotel's website, it is imperative hotels have eye-catching, easy to navigate pages to convert these visitors into customers. Google recently reported that that four out of five people now book their rooms online and with the average UK consumer now owning three separate mobile devices, it is more vital than ever that hoteliers have a mobile enabled website to maximise potential sales." The new site includes advanced features and shopping basket functionality to make multiple room reservations and reservations for different room types or numbers of nights, effortless, substantially reducing booking times. Each Guestline package can be tailored to suit a hotel's particular digital requirements; it can be augmented with services such as a bespoke email campaign, online chat, social media, SEO and analytics. More information about the Brudenell Hotel can be found on www.brudenellhotel.co.uk and for Guestline visit www.guestline.com. About Guestline Guestline (an Access Company) provides the hospitality industry with innovative property management, guest engagement, payment and distribution software. Founded on cloud technology, Guestline's solutions can equip independent hotels with everything they need to successfully run the business and generate more revenue - from intuitive PMS and booking software to fully unified channel management and payment solutions, ideal for any sized hotel or group. Guestline provides thousands of hoteliers with the most feature-rich, best-in-breed and award-winning technology platform that includes PMS, CRS, Conference & Banqueting, Channel Manager, EPoS, Internet Booking Engine, GuestPay Payments and GuestStay Guest Experience solutions. With over 500 third-party integrations, Guestline can offer its clients a flexible, cost-effective, multi-functional system that allows them to stand out in an increasingly competitive marketplace. Discover more at guestline.com
Contact
Kate Fuller
Marketing Manager
Phone: +44 1743 282300
Email: kate.fuller@guestline.com
Organization
Guestline Ltd
https://www.guestline.com/
Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300
Email: sales@guestline.com
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