Average room rates across East England rise by 24% thanks to Guestline
Washingborough Hall
Washingborough Hall
Hospitality software supplier Guestline are growing their portfolio across the East of England following fantastic results from hotels using Guestline software within the area. Washingborough Hall, a privately owned and managed Country House Hotel in Washingborough, near Lincoln are seeing impressive results from using Guestline's Rezlynx PMS and are demonstrating to other hoteliers the benefits of an integrated solution. Edward Herring, Owner, Washingborough Hall said "We deliberated for months over whether we needed a new system - now we have the system, we wish we'd opted for it sooner! By managing rates and availability more effectively, the hotel has also seen an increase in ARR of 24% since the new systems were installed. As we are currently expanding our facilities, the system will help us manage larger group bookings more efficiently. The regular upgrades keep the system up to date with new functionality - we're discovering new timesaving processes every day which continually enables us to implement cost savings and operational efficiencies." Scalford Hall Hotel, an 88 bedroom property in the heart of Leicestershire, are currently benefitting from the systems. The hotel is using Rezlynx, Guestline's cloud hosted property management system, along with Guestline Distribution, EPoS and the advanced Conference and Banqueting tool. Peter Watkins, General Manager at Scalford Hall Hotel commented, "Since implementing the systems, we have been able to drive ARR and generate more revenue for the hotel. The rate management tool has enabled us to manage and control our rates and visibility more easily and effectively on our own website and across all channels. The automation of this process has reduced our workload significantly and as there is only one data entry point it is far easier to upload the rates and live updates across multiple sites. "We host many functions and weddings every year and Rezlynx has enabled us to drive more online bookings from these events as we can now upload promotional codes with special incentivised rates exclusively for the guests to drive direct online bookings. Multiple channel exposure has also increased our visibility online and ensured we are generating bookings across all major OTAs as well our own website. All in all, we have been able to increase ARR and streamline operations which is great for a busy hotel like ourselves". Guestline recognise that changing their IT infrastructure is a big decision for hoteliers. Not only is it about the functionality of the system, but it's about the company you are partnering with and their software capabilities. Guestline is a leading supplier of cloud hosted PMS and distribution solutions for the hospitality industry with over 1200 customers worldwide. Also enjoying improved performance since using installing the Guestline systems are The Country Cottage Hotel, a 4 star family run hotel in Ruddington, Nottingham. Andrew Sturt, General Manager said "Since installing the solutions, it has transformed our reservation system. It's so easy to use and has made life a lot simpler for our staff to control our own bookings and rates rather than rely on third party channels. We can now control rates at a click of a button - there's no need to go into all the individual agents' systems to amend them which was both time consuming and open to error. We also release special rates and offers across the channels during quieter times to boost occupancy. As a result, all our bookings –both direct and from OTAs- has increased and our ARR has gone up by 10% since we've had the Guestline systems." For more information on Guestline's systems, go to www.guestline.com. About Guestline Guestline (an Access Company) provides the hospitality industry with innovative property management, guest engagement, payment and distribution software. Founded on cloud technology, Guestline's solutions can equip independent hotels with everything they need to successfully run the business and generate more revenue - from intuitive PMS and booking software to fully unified channel management and payment solutions, ideal for any sized hotel or group. Guestline provides thousands of hoteliers with the most feature-rich, best-in-breed and award-winning technology platform that includes PMS, CRS, Conference & Banqueting, Channel Manager, EPoS, Internet Booking Engine, GuestPay Payments and GuestStay Guest Experience solutions. With over 500 third-party integrations, Guestline can offer its clients a flexible, cost-effective, multi-functional system that allows them to stand out in an increasingly competitive marketplace. Discover more at guestline.com
Contact
Kate Fuller
Marketing Manager
Phone: +44 1743 282300
Email: kate.fuller@guestline.com
Organization
Guestline Ltd
https://www.guestline.com/
Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300
Email: sales@guestline.com
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