Recently there have been many opportunities to get some face-time with our hospitality customers; not
only did our team attend many industry events but Sabre Hospitality Solutions hosted its Global Customer Forum last week in
Amsterdam. These live conversations help us in finding out what keeps our customers busy and what is
on their minds. Hospitality Solutions Vice President EMEA, Brannon Winn said the biggest topic that keeps coming up is "big data," and the
questions: "what do I have?" and "what's my strategy?" This probably doesn't surprise anybody; we keep hearing it all around us. Since Sabre Hospitality is
here to make our customer's lives easier, we've gathered our big data learnings from recent events to
answer these two questions. What Big Data do I have? Let's start off with the amount of big data you have. The average data footprint per person is 1
Terabyte (TB) per year (or if you are as visually oriented as I am: 1TB of information printed on A4
paper would be 6.5km long, which is 20 times the Eiffel Tower in Paris). Now let's take a look at a traveler's data footprint. Sabre data scientists are still working on the details,
but even at this early stage, it's safe to say that active travelers produce 90% of all data produced in
the world! Knowing this, organizations should realize that knowing the ins and outs of these "data
magnets" gives them a big opportunity to create value – for their own company as well as for their
guests. We now know what amount of data is out there, but what data is available?
So, how to determine my strategy around big data?
With so much data, there are four steps to take in order to create a valuable big data strategy:
Last, but not least, check out this cool Sabre video about the topic. And let's keep the conversation going via #datarevolution on Twitter.
Aven Hospitality, formerly Sabre Hospitality Solutions, is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book. Trusted by 35,000+ hotels across 175 countries, Aven Hospitality serves as the connective layer behind many of the world's most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what's next.
Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
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