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Phocuswright-RateGain Webinar VIDEO: Being Competitive in a World of Dynamic Pricing
19 December 2013
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Price has always been an important factor during the search, shop, buy process, but new
technologies and the proliferation of mobile devices have sharpened pricing's influence.
Dynamic pricing has moved from a niche strategy to becoming a mainstream trend.
Airlines, hoteliers and other travel segments are deploying sophisticated merchandising
platforms to deliver unique bundles and personalized offers to travelers. In addition,
what had previously been purchased on a laptop or desktop can now be bought on
mobile devices – at any time, from anywhere. This untethered planning process has
changed travel behavior, giving new significance to the role pricing plays in travel
decisions.
RateGain, the leader in competitive rate-intelligence products for the travel & hospitality
industry along with Phocuswright hosted a webinar on 11th Dec
2013 on 'Being Competitive in a World of Dynamic
Pricing'.
This RateGain sponsored webinar investigated the impact of price on travel behavior –
especially dynamic pricing – in order to remain competitive in this ever-connected, ever-
mobile market place.
Key topics included:
- An assessment of key consumer behavior trends, including an overview of how
consumers approach and engage in travel planning (destination selection, shopping and
purchasing)
- Top technology and innovation trends impacting the role of pricing – including the
emergence of personalized offers
- The impact of mobile planning on the way travel is planned and booked
- An examination of today's pricing landscape, including emerging dynamic pricing
models
- A look at pricing strategies that most influence consumer decisions, including
examples of how suppliers are using dynamic pricing successfully
Panelists were:
-
Bhanu Chopra, Founder & CEO, RateGain (Presenter)
-
Norm
Rose, Sr. Technology & Corporate Market Analyst, PhoCusWright (Presenter)
-
Lorraine Sileo, Sr. Vice President
Research, PhoCusWright (Moderator)
Click here for the webinar slides.
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain today is one of the world's largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 3 of the Top 4 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day. For more information, please visit www.rategain.com.
Contact
RateGain PR
Phone: +91 120 4246781
Email: marketing@rategain.com
Organization
RateGain Technologies Limited
https://www.rategain.com
6th Floor, 9 Appold Street
London, EC2A 2AP
United Kingdom
Phone: 44 2035141419
Email: marketing@rategain.com
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