RateGain, the leading hospitality & travel technology Company, released this week's
Hotel Pricing Trends and Hotel Rate Parity report. A single window BI dashboard, which
enables revenue professionals on cheapest rate visibility, tracking hotel rate parity
along with median rate for three (3) months of three, four and five star hotel category
across some of the major cities in Europe.
Data range spans across Nov 2013 to Jan 2014, starting from the first week of Oct (all
rates in US dollars and for two adults on one-night stay). Performance Facts: In price trends report
: The report covers hotel price movements in key European cities for
the period from November 2013 to January 2014. The general trend in all hotel
categories shows that rates are declining or remaining flat, as would be expected at this
time of year. Minimum rates show little variation. Median rates are at their peak during
November in Amsterdam, London, Oslo and Paris and show a decline for the remainder
of the period. Comparing across all the locations, the highest median rate values are
seen in Oslo for 3-star hotels and in London and Paris for 4-star and 5-star hotels. The
range of rates, as indicated by the difference between minimum and median values is
widest in the 5-star category: in November, the lowest rate for 5-star in Paris is $189
while the median is $538 and in London the range is even wider with a minimum of
$133 and a median of $599. It is anticipated that rates will begin to show an upward
trend in the report for the next three month period. Price trends for 3 star hotels – Europe
(Nov 13 – Jan 14) Click here to view the full report In Parity trend report
: The degree of rate parity observed for European hotels between
their brand web-sites and the OTAs shows continuing variation by location in the report
from November 2013 to January 2014. London and Paris hotels achieve the most
consistent parity across hotel categories with between 14% and 45% of hotels measured
maintaining parity. 38% of 3-star hotels in Zurich and 44% of 4-star hotels in Dublin are
also maintaining parity. 27% of 3-star hotels in Paris and 23% of 4-star hotels in
Helsinki are cheaper on brand websites. However, as is often seen in these reports, OTA
sites have the majority of the lowest rates for hotels in a number of locations, most
notably Amsterdam, Madrid, Prague and Rome. More than 70% of hotels in all
categories in these locations show cheaper rates on the OTAs. Rate parity for 3 star hotels – Europe (Nov
13 – Jan 14) Click here to view the full report
Contact
RateGain PR
Phone: +91 120 4246781
Email: marketing@rategain.com
Organization
RateGain Technologies Limited
https://www.rategain.com
6th Floor, 9 Appold Street
London, EC2A 2AP
United Kingdom
Phone: 44 2035141419
Email: marketing@rategain.com
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