Goodnight Inns
Spirit has enjoyed a strong working relationship with Guestline as their key technology
partner for a number of years, having implemented Rezlynx web based Property
Management System in 2008. This has enabled them to manage the 30 Goodnight Inns centrally having access to
management reports and business intelligence from head office demonstrating better
control and transparency across the group. Client challenge One of Spirits major challenges was managing their online distribution of rates to 3rd
party channels. By relying on hotel managers to update channel allocations they found
they were missing valuable sales opportunities. Guestline were able to evaluate these
challenges and provide a solution to integrate live rates and availability directly from the
PMS to multiple online travel agencies. Another challenge was that although Online Travel Agent (OTA) revenue
increased significantly using Guestline Distribution Channel Manager, Spirit used a bespoke
online booking engine written by a web developer. It was identified that the Goodnight
Inns direct bookings were in rapid decline, despite OTA bookings on the increase. The
reporting service Guestline provided allowed them to identify the problems and measure
the results. Guestline solution was to provide our integrated Online Bookings Manager
for improved customer journey, special offer utilisation, product upsells and pay now
save options all fully integrated with Rezlynx PMS to achieve one total solution. Revenue maximisation With revenue and occupancy now on the increase, a further challenge was managing
rates across the estate. The hotel managers were responsible for managing rates at
hotel level and in many cases this was not being updated. Spirit were able to measure
this using reporting available within Rezlynx to establish ARR, yield, occupancy and
RevPAR. Following this exercise Guestline worked with Spirit to formulate a detailed
revenue maximisation solution that would enable Spirit to manage rates centrally from
one place for all hotels but also to set an automated rate strategy based on a number
of factors, taking into account historical trends, forecasts, special events and
competitors etc. Guestline implemented their Central Rate Module, which sits as an umbrella across all
of the hotels and allow Spirit to manage all rates from one place. Guestline also provide a tailored revenue maximisation service to increase occupancy
and RevPAR across the group. This has allowed Managers to concentrate on customer
service and running the hotels, while Guestline revenue experts evaluate and manage
the revenue for the hotels. Client solution
Guestline have introduced automated rates based
on occupancy, lead time, day of week as well as seasonal and event prices.
The benefits
The results
"We have seen increase of 6945 room nights and £278,000 of revenue following the installation of Guestline's products in the last 60 days and our direct online sales have increased by 33%. Rezlynx PMS has helped identify a potential lost revenue of £124,000 in six months due to rooms out of service during peak time" - Spirit Group
About Guestline
Guestline (an Access Company) provides the hospitality industry with innovative property management, guest engagement, payment and distribution software.
Founded on cloud technology, Guestline's solutions can equip independent hotels with everything they need to successfully run the business and generate more revenue - from intuitive PMS and booking software to fully unified channel management and payment solutions, ideal for any sized hotel or group.
Guestline provides thousands of hoteliers with the most feature-rich, best-in-breed and award-winning technology platform that includes PMS, CRS, Conference & Banqueting, Channel Manager, EPoS, Internet Booking Engine, GuestPay Payments and GuestStay Guest Experience solutions. With over 500 third-party integrations, Guestline can offer its clients a flexible, cost-effective, multi-functional system that allows them to stand out in an increasingly competitive marketplace.
Discover more at guestline.com
Organization
Guestline Ltd
https://www.guestline.com/
Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300
Email: sales@guestline.com
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