Hotel Technology Next Generation

Shrewsbury, UK – 17^th July 2013 - Guestline, a provider of software solutions that deliver revenue to the global hospitality industry, today announced that SACO The Serviced Apartment Company a worldwide provider of serviced apartment accommodation, has chosen Guestline to provide integrated hotel management solutions across its portfolio of properties.

As SACO operates over 600 apartments across 32 UK sites, and provides customers access to a further 20,000 apartments in 42 countries via selected partners. The group required a centralised property management, reservations and distribution platform that would support control of rates and availability from a single interface.

SACO implemented a range of Guestline hotel management solutions including the Rezlynx Property Management System (PMS) and the Central Reservations System (CRS) for a complete overview of its large property portfolio, from a single platform – resulting in a more streamlined and integrated booking and management process.

"Because we take so many bookings for not just our own properties, but also our worldwide partners, it was imperative to have a single oversight of the bookings and sales activity across our complete portfolio," explained Ben Harper, Sales Director at SACO. "Guestline's CRS provides this visibility."

SACO also installed the PCI Manager for PCI-DSS credit card security, the Online Booking Manager to provide online bookings through SACO's website, and the Channel and Distribution Manager to manage inventory exposure to Online Travel Agencies (OTAs) and the Global Distribution System (GDS).

Since the implementation of the Online Booking Manager in May this year, SACO has already seen a 50% increase in the number of online bookings. "One of our key objectives was to significantly increase the volume of online bookings via our own website, we are delighted with such positive results in just two months. The Online Booking Manager is really supporting us with this strategy," said Harper.

However, while the focus is on driving online traffic through its own website, SACO understood the need for a presence in the OTA market as well, due to consumer behaviour.

"Customers are often turning to OTAs like Booking.com or LateRooms.com to benefit from room rate comparisons, or to book a room fast," said Harper. "We identified the Channel and Distribution Manager as the ideal solution as it allows us to control rates and availability from a single real-time source and is very effective in securing last minute bookings due to short stays or cancellations."

Phil Davidson, Managing Director of Guestline, commented on the partnership: "We are delighted to be supporting SACO Serviced Apartments to manage their global property portfolio in a more streamlined and integrated way. The esteemed serviced accommodation group is further recognition of our ability to provide full service software solutions to a broad spectrum of different accommodation industries."

About SACO The Serviced Apartment Company

Created in 1997 because founders David and Lesley Freed loved the benefits that serviced apartments offer business and leisure travellers
SACO believe that apartments offer better value, an easier way to stay away and give travellers a wider range of choices that are not available with traditional hotel thinking
SACO operates its own portfolio of over 600 apartments and has a global network of over 20,000 apartments across 156 key destinations in 42 countries through carefully selected partners
The company's corporate headquarters are in Bristol and employs over 150 staff

For more information, visit www.sacoapartments.com

Guestline (an Access Company) provides the hospitality industry with innovative property management, guest engagement, payment and distribution software.

Founded on cloud technology, Guestline's solutions can equip independent hotels with everything they need to successfully run the business and generate more revenue - from intuitive PMS and booking software to fully unified channel management and payment solutions, ideal for any sized hotel or group.

Guestline provides thousands of hoteliers with the most feature-rich, best-in-breed and award-winning technology platform that includes PMS, CRS, Conference & Banqueting, Channel Manager, EPoS, Internet Booking Engine, GuestPay Payments and GuestStay Guest Experience solutions. With over 500 third-party integrations, Guestline can offer its clients a flexible, cost-effective, multi-functional system that allows them to stand out in an increasingly competitive marketplace.

Organization
Guestline Ltd
https://www.guestline.com/
Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300
Email: sales@guestline.com