At this week's Ataway Exchange 2013, the leading hospitality digital marketing conference, Cendyn presented invaluable information about how to compete in a data-driven marketplace. Cendyn hosted 35 hospitality digital marketing professionals at the May 14 private lunch session/panel discussion at Waldorf Astoria® Orlando. Cendyn Vice President of Digital Marketing + Advertising Tim Sullivan presented Cendyn's latest research and findings about how to successfully compete. He discussed how consumers have more choices than ever before, as well as a powerful voice in the conversation. He also discussed as the consumer moves through the conversion funnel and engages in pre- and post-stay online activity, they may interact with a brand 30 to 40 across a myriad of disparate digital channel and platforms – leaving a tremendous amount of data in their wake. Sullivan proposed three components essential to a successful data-driven marketing strategy in order to achieve a competitive advantage:
The session was complemented by panelist and Google Channel Sales Head of Travel, Automotive and Legal Services Christopher Fong, who reported on the latest Google traveler trends.
Sullivan then moderated a panel discussion entitled "Data is the New Currency of Hospitality Digital Marketing," along with Fong and three other leading digital marketers in the travel industry: Neil Cantor, Vice President of Leisure Sales & Marketing, Revel Entertainment; Michael Bennett, Managing Director, Digital Marketing & Strategy, KSL Resorts; and John C. Tolbert, Principal and Managing Director, Revelation Consultancy. Topics the panel discussed included:
"Consumers are interacting with hospitality brands in new ways that don't coincide with previous digital marketing strategies," said John Tolbert. "To effectively communicate with target audiences, it's absolutely essential for marketers to have cutting-edge, data-driven strategies. Cendyn did an excellent job presenting the latest strategies and leading a panel discussion to explore how the hospitality industry can maximize the effects of digital marketing."
"Today, it's crucial for hospitality brands to leverage the new data-driven digital ecosystem to drive bottom-line results," said Cendyn President Charles Deyo. "Now more than at any other time in history, brands are able to reach their target audience with the right message, at the right time, more accurately. We were pleased to share our research and findings with digital marketing professionals at Ataway Exchange 2013."
Going to HITEC 2013 in Minneapolis, MN on June 25th – 27th? Visit booth 1143 to meet with Cendyn's team and RoundTableHQ to learn how we can increase your revenue with award-winning online solutions and strategies.
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
|
12-14 May 2013
 Waldorf Astoria® Orlando United States - Orlando, FL |
Contact
Christophe Tayon
Cendyn
Phone: +1-561-419- 2262
Email: ctayon@cendyn.com
Organization
Cendyn™
https://www.cendyn.com/
301 Yamato Rd, Ste 3194
USA
- Boca Raton, FL 33431
Phone: 1-561-515-6276
Email: info@cendyn.com
Recent News
 testing do not publish |
 2026 is the year of MCP: what hoteliers need to know |
|
this is a test |
