RateGain, The Leading hospitality technology company, released this week's Hotel Pricing Trends and Hotel Rate Parity report. A single window BI dashboard, which enables revenue professionals on cheapest rate visibility, tracking hotel rate parity along with median rate for three (3) months of three, four and five star hotel category across some of the major cities in APAC region. Data range spans across February to April 2013, starting from the second week of February (all rates in US dollars and for two adults on one-night stay) Performance Facts: In Price Trends report Rate trends over the next three months show minimal variations in most locations. One exception is Phuket, where rates in all hotel categories are trending downwards from March to May. Singapore shows some rate decline in the 4 and 5-star categories but conversely the 3-star rates increase in May and the average value of minimum rates is higher in Singapore than in other locations reflecting the nature of the local marketplace. The widest range of rates (shown by the difference between minimum and median numbers) is seen in Hong Kong where rates range from a low of $95 to a median value of $340 for 5-star hotels. Price trends for 3 star hotels – APAC (Feb – Apr 13) Click here to view the full report Price trends for 3 star hotels – APAC (Feb – Apr 13) Click here to view the full report RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain today is one of the world's largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 3 of the Top 4 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day. For more information, please visit www.rategain.com.
In Parity Trend report Across all star categories the highest levels of rate parity between hotel websites and OTAs are seen in Delhi, Beijing and Shanghai. More than 10% of 4-star hotels measured in Hong Kong, Mumbai and Penang also maintained parity. However, in almost every sample the largest proportion of the cheapest rates was to be found on the OTA sites: 5-star hotel rates sampled in Bali and Penang were all found to be lower on the OTAs. When rates are consistently lower on OTAs this tends to reinforce consumer behaviour in the direction of finding the cheapest rate; hotels may choose to change the balance and take more control by identifying overall distribution costs and by finding ways to differentiate the products they offer through their websites.
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