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Santika Indonesia Hotels & Resorts maximizes the billboard effect through RateGain
13 June 2012

Santika Indonesia Hotels & Resorts, under the management of PT Grahawita Santika, has expertise in a wide cross-section of industry segments, including luxury, upper-middle and smart hotel operations. They have a successful track record in operating ultra luxury boutique villas, a very select market niche since 1981. The Santika Indonesia Hotels & Resort brands include The Royal Collection (The Kayana and The Samaya), Hotel Santika Premiere, Santika Premiere Dyandra, Royal Ambarrukmo Yogyakarta, Hotel Santika & Amaris Hotel by Santika. By end of 2012, Santika Indonesia Hotels & Resorts will be managing at least 64 properties which equal to 7,200+ rooms. The company's vision to be the most preferred and the biggest chain hotels and resorts in Indonesia, has kept the company moving progressively with its brand values "Indonesian Home" and service motto "Hospitality from the Heart".

Santika Indonesia Hotels & Resorts has selected RateGain as a technology partner to further streamline the electronic distribution for their properties. The chain will use RateGain's channel management and social media referral solutions to onboard newer channels as partners, without any additional administrative overhead, while maintaining rate parity with existing channels.

Corporate Director of E-Commerce at Santika Indonesia Hotels & Resorts, Andy Khen said "RateGain has provided us the ideal platform to leverage our business and increase the number of partners that deliver bookings to our hotels. They are very good in understanding the constant changes in the market and building products for the future."

Mr. Khen added "RateGain's ChannelGain provides us with an interesting insight to continue managing our channel distribution as well as to honour our contractual obligations with our distribution partners. With the help of their social media referral marketing solution 'Rumbido', we will be able to redefine our strategy in the social networking space."

Vishal Jain, CPO at RateGain acknowledged "at RateGain we understand that distribution needs of each of our customers need specific solutions and is not a one size fits all. Our leadership in the channel management domain and our willingness to customize solutions to fit the growing needs of each of our enterprise customers continues to help them grow their business further."

The partnership with RateGain will help Santika Indonesia Hotels & Resorts pursue the vision to be the most preferred hotel chain in Indonesia with the technology push to achieve their targeted growth. For more information on Santika Indonesia, please refer to the Group Website, http://www.santika.com and http://www.amarishotel.com.

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain today is one of the world's largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 3 of the Top 4 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day. For more information, please visit  www.rategain.com.

Contact
RateGain PR
Phone: +91 120 4246781
Email: marketing@rategain.com

Organization
RateGain Technologies Limited
https://www.rategain.com
6th Floor, 9 Appold Street
London, EC2A 2AP
United Kingdom
Phone: 44 2035141419
Email: marketing@rategain.com

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