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Millennium Hotels and Resorts increases revenue and bookings using Sabre Hospitality Solutions' distribution and marketing
Hotel company renews long-term agreement setting the stage for growth in 2012
5 April 2012

SOUTHLAKE, Texas, April 4, 2012 - Sabre Hospitality Solutions, the industry's leading global hospitality technology company, today announced that Millennium & Copthorne Hotels Plc (M&C) has renewed its agreement with Sabre Hospitality Solutions to provide distribution services for the company's more than 100 hotels located worldwide. M&C will continue to use the Guest Connect booking engine, Voice Agent and a private label CRS chain code (MU) through the SynXis Central Reservation System (CRS) to merchandise their brands. In addition, the group has made Sabre Hospitality Solutions the preferred provider for Global Distribution System (GDS) media products.

"With the support of Sabre Hospitality Solutions, our portfolio in 2011 saw a strong increase in revenue and room reservations over the previous year," said Nayan Peshkar, regional director of revenue management and electronic marketing. "Sabre Hospitality Solutions' marketing and distribution portfolio has been a proven success and will be increasingly important to us as we continue to grow the business."

Headquartered in London, M&C owns and operates a worldwide portfolio of hotels with properties in Asia, Australasia, Europe, the Middle East and the United States under the Millennium, Grand Millennium, Copthorne and Kingsgate brands.

"M&C was one of our first global chains. It has been exciting to see them grow over the last decade and the important role that Sabre's products and solutions have played in their success," said Patrick Andres, vice president Asia Pacific for Sabre Hospitality Solutions. "By continuing to build on our relationship, we hope to help them achieve even greater results in 2012 and beyond."

Aven Hospitality, formerly Sabre Hospitality Solutions, is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book. Trusted by 35,000+ hotels across 175 countries, Aven Hospitality serves as the connective layer behind many of the world's most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what's next.

Contact
Kim Blackmon
Media Relations
Phone: 817-368-5402
Email: Kim.blackmon.ctr@sabre.com

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000

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