SoftBrands today announced that Shearings Holidays, a leading UK tour operator with an extensive property portfolio, has successfully deployed SoftBrands Classic Starlight Property Management System (PMS). Starlight will help standardise and streamline operations across Shearings' 48 properties, and drive growth by enabling independent and third party bookings.
News
Shearings Quote | "We are not a typical hotel chain," said Vince Flower, managing director, Shearings Hotels. "Now that we can offer our premium Coast & Country portfolio to travelers via third party websites, we can develop a valuable new line of business. This is not just about increased revenue in the short to medium term, as we can look to develop this business as a separate brand and entity in the long term."
SoftBrands Quote | "Identifying and exploiting opportunities for growth is critical for property owners and tour operators alike," said Wolfgang Emperger, vice president, EMEA, SoftBrands. "But creating new streams of revenue need not be at the expense of a focus on improved efficiency and tighter operations. Indeed, in the current climate, hotel chains and tour operators need to look at both to make substantial improvements to the bottom line and that is exactly what Starlight offers to Shearings."
Additional Resources
Organization
Infor
https://www.infor.com/industries/hospitality/
641 Avenue of the Americas
USA
- New York, NY 10011
Phone: 1 800 260 2640
Recent News
 Circa Hospitality Group Chooses Infor HMS to Power Flagship Downtown Las Vegas Properties |
 Where Is the Hospitality Industry Headed in 2026? | By Alan Young |
|
Infor Hospitality teams up with AWS to host Innovation Fest 2025 for hotel leaders |
