According to RateGain's latest report on hotel rate parity trends in Australia and New Zealand between January and March, hotels in some of the major cities across Australia and New Zealand are following their counterparts in Asian region. Only 5% hotels in these cities are following rate parity whereas more than 80% on an average prefer to keep their rates cheaper on regional and global OTAs. In 3 star Category – Only 15% hotels are cheaper on their brand sites except in Gold Coast (76%) and Wellington (44%). More than 85-90% of these hotels are cheaper on OTA sites with cities like Christchurch, Brisbane and Perth have 100%, 94% and 91% respectively relying on OTAs to generate online bookings. In 4 star Category - Overall rate parity is just 4%. 70% of hotels in these cities are cheaper on OTA sites and 26% are cheaper on their brand sites. Wellington, being an exception has 63% of its hotels cheaper on their brand sites. Cities like Sydney, Brisbane, Perth and Adelaide have on an average 80% hotels cheaper on OTA sites. In 5 star Category – The exception is Wellington with 22% hotels maintaining an optimum balance in their rate parity in this category. On an average only 11% hotels are cheaper on brand sites whereas more than 85% hotels are cheaper on OTA sites. Cities like Christchurch, Adelaide and Brisbane have more than 95% hotels cheaper on OTAs. For the complete story, please click here. RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain today is one of the world's largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 3 of the Top 4 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day. For more information, please visit www.rategain.com.
 RateGain's Hotel Rate Parity Trends - Australia & New Zealand (Jan - Mar 2012)Tuesday 17 January 2012 |
 RateGain's Hotel Pricing Trends - Australia & New Zealand (Jan-Mar 12)Tuesday 17 January 2012 |
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