There isn’t much change in the overall rate parity scenario in 3, 4 and 5 star category hotels in Middle East region. Similar to RateGain’s previous report, between January and March 2012, on an average only 3% hotels are in parity i.e. similar rates on brand sites as well as global and regional OTAs. In 3 star category, on an average only 5% of the hotels maintain rate parity between their brand sites and different channels where as 47% of the hotels are cheaper on their brand sites. 50% of hotels in this category are offering cheaper rates on OTA sites exceptional being Tel Aviv where 81% of the 3 star category hotels are offering their best rates on their brand sites instead of OTA sites. In 4 star category, only 39% of the hotels are cheaper on their brand sites where as 60% of these hotels prefer being cheaper on their OTA partners. In cities like Cairo, Dubai, Beirut, Muscat and Riyadh majority of the hotels are cheaper on OTAs whereas a considerable number of hotels in Tel Aviv and Sharjah are offering their cheapest rates on their brand sites. In 5 star category, only 39% of the hotels are cheaper on their brand sites whereas in cities like Sharjah, Dubai, Abu Dhabi, Riyadh, Beirut and Cairo, more than 60% of the 5 star category of hotels rely on their OTA channels to generate online bookings. Tel Aviv in this category too has a significant number (67%) of hotels that are cheaper on their brand sites along with Muscat (67%) and Istanbul (54%). Get the full story at RateGain Blog.
About RateGain
RateGain offers web-based solutions to leading online travel agents, airlines, wholesalers and hotels across 70 countries. RateGain products for the travel industry have earned numerous awards for innovation. The company is a leader in SaaS based solutions in channel management, online brand reputation management, competitive price intelligence, and social media marketing. Established in 2004, RateGain is headquartered in India with offices in the US, Thailand, Spain, Dubai and the UK. For more information, please visit
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