Southlake, Texas, Dec. 6, 2011-- Sabre Hospitality Solutions, the industry's leading global hospitality technology company, was awarded "Best Hotel & Lodging Website" along with 21 additional awards for outstanding achievement in web development as part of this year's Website Marketing Association's WebAward competition. The team has been further recognized with 18 web awards from the W3 Awards sanctioned by the International Academy of the Visual Arts and 11 Adrian Awards from the Hospitality Sales & Marketing Association International. Sabre took top honors for their work on The Shores Resort and Spa (Daytona Beach, Florida) website which used an innovative development technique to create a "smart" website. Using "behavioral targeting" the Sabre team creates a personalized online experience based on the viewer's primary interest. For example, typing a descriptive term into a search engine, like "spa" or "meetings," generates a link that directs the viewer to a website designed specifically around that focus. Likewise, clicking on a banner ad on theknot.com would take the guest to the resort's wedding mini-site. "Our customers continue to challenge us when it comes to innovative web design and development, and I am thrilled that our team has been recognized for their work," said Robert Dawson, vice president of internet marketing and web development services for Sabre Hospitality Solutions. "These 'smart' websites help hotels better communicate with guests and potential guests, by creating a superior web experience based on their individual needs." "Creating an engaging website that would truly showcase the property and convert viewers to customers was a top priority for us," said David Rijos, general manager of The Shores Resort & Spa. "From the launch of the site just 10 months ago, we are already seeing a 24 percent increase in user click-thru to the booking engine and a 21 percent increase in online bookings. We are extremely pleased with these results and the work of the Sabre Hospitality Solutions team." Sabre Hospitality Solutions' awards for outstanding website design and creativity for 2011 include: Best Hotel and Lodging Website The Shores Resort & Spa Hotel and Lodging Standard of Excellence Terranea Hotel and Lodging Standard of Excellence Outdoor Traveler Destinations Hotel and Lodging Standard of Excellence The Park Vista Hotel and Lodging Standard of Excellence Provident Resorts Hotel and Lodging Standard of Excellence Mauna Kea Resort Luxury Vacation Rentals Hotel and Lodging Standard of Excellence Tempe Mission Palms Hotel and Lodging Standard of Excellence Lime Wood Outstanding Website citizen M glasgow Outstanding Website Wigwam Outstanding Website Sunriver Resort Activity Planner Outstanding Website Sandy Lane Outstanding Website Casa Madrona Outstanding Website The Shores Resort Outstanding Website Destination Resorts Hawaii Outstanding Website Montage Deer Valley Outstanding Website Montage Deer Valley Spa Outstanding Website Destination Resorts Snowmass Outstanding Website Stowe Mountain Lodge Outstanding Website Le Portetta Real Estate Standard of Excellence Ocean House Interactive Map Restaurant Standard of Excellence Atwater on Gore Creek Gold Montage Deer Valley Gold Paradise Point Gold M. Bowman Photo Contest Gold Montage Laguna Beach Silver Royal Palms Silver Atwater Grill Silver Montage Deer Valley Spa Silver Destination Resorts Hawaii Silver Destination Resorts Snowmass Silver Classic Hotels Silver Stowe Mountain Lodge Silver Provident Resorts Silver Turf Valley Silver Sandy Lane Silver Casa Madrona Silver Canon UK Photo Contest Silver Broadmoor Dining Silver Montage Impressions Newsletter Silver Royal Palms Silver Atwater Grill HSMAI Adrian Awards Gold Stowe Mountain Lodge Gold Destination Resorts Vail Silver Destination Resorts Snowmass Silver Broadmoor Dining Silver Montage Deer Valley Spa Silver Destination Resorts Hawaii Silver Montage Impressions Silver Historic Hotels of America Silver Central Oregon Activities, by Sunriver Resort Bronze Paradise Point Bronze Casa Madrona About Sabre Hospitality Solutions For Information Contact: Kim Blackmon Aven Hospitality, formerly Sabre Hospitality Solutions, is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book. Trusted by 35,000+ hotels across 175 countries, Aven Hospitality serves as the connective layer behind many of the world's most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what's next.
Sabre Hospitality Solutions provides technology solutions to the global hospitality industry. A leading Software-as-a-Service business, its reservations system, marketing and distribution software, and Internet Marketing and e-business solutions are used by more than 12,000 hotel properties around the world, generating more than $12 billion in revenue each year for its customers. For more information, please visit http://www.sabrehospitality.com.
Media Relations
Sabre Hospitality Solutions
Tel: +1-817-368-5402
Email: kim.blackmon.ctr@sabre.com ###
Contact
Kim Blackmon
Media Relations
Phone: 817-368-5402
Email: Kim.blackmon.ctr@sabre.com
Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
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