Paris-November 3, 2011-FastBooking, one of the world's leading online e-marketing and online technology solutions providers for the hospitality industry, announces its newest service, FastBooking Direct Link. FastBooking Direct Link debuts with long-time travel and price comparison site partners Google (Google Maps, Google Hotel Finder), TripAdvisor and Trivago. The service is scheduled to extend to Kayak and Wego in Q1 2012 and continue to build momentum over the course of the coming year. "Direct Link is completely in line with our key promise: increasing hotel direct bookings," says Jean Louis Boss, FastBooking Vice President, Marketing. "Direct Link gives independent hotels and groups critical visibility on travel and price comparison sites when Internet users are searching for accommodations. The hotel benefits from increased traffic on its official website, greater potential for bookings and profit, and the very real advantage of 'owning the relationship' with the customer." The Direct Link program extends the hotel's brand visibility to a global customer base with high purchasing power. "FastBooking Direct Link is a first for independent hotels and an opportunity to significantly increase their direct online sales," says Jean Charles Lacoste, Vice President Account Management, TripAdvisor. Partner websites link to a dedicated landing page on the official hotel website using XML connectivity. This landing page displays the results of the request made by the web user on the partner site. "We estimate that FastBooking Direct Link highlights the official hotel website and the hotel's availability to a combined total of more than 100 million unique, qualified visitors each month on the partner sites," continues Jean Louis Boss. FastBooking Direct Link is the newest service available through FastBooking Hotel Traffic Builder, a program featuring customized SEM promotion campaigns to increase hotel visibility and direct online bookings.About D-EDGE
D-EDGE is a SaaS company offering leading-edge cloud-based e-commerce solutions to more than 17,000 hotels in over 150 countries. Combining technical excellence with digital marketing expertise, D-EDGE brings a holistic hospitality technology infrastructure under one roof. The integrated range of solutions covers all stages of hotel distribution which encompasses Central Reservation System, Guest Management, Data Intelligence, Connectivity Hub, Digital Media, and Website Creation. With a team of 500 experts located in over 25 countries, D-EDGE provides localised support, services, and tools. With its global network of 550+partners, D-EDGE’s ever-expanding ecosystem is a positive place to do business and grow. D-EDGE is a subsidiary of Accor, a world-leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. For more information visit www.d-edge.com.
Contact
Stéphanie Dequir
Email: communication@fastbooking.net
Organization
D-EDGE Hospitality Solutions
https://www.d-edge.com/
64-66, Rue des Archives
Paris, 75003
France
Phone: +33 (0)1 8721 3940
Email: communication@d-edge.com
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