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Successful pilot project: Robinson Club convinced by protel Address Check
In cooperation with protel partner, AddressDoctor
8 July 2011


Robinson Club Maldives
Robinson Club Maldives
Correct address data contributes to relaxed hoteliers and guests. (source: © Robinson Club GmbH - Robinson Club Maldives)

Robinson Club GmbH, long-standing client of German protel hotelsoftware, has been using protel Address Check for a year to automatically complete and verify international guest address data across the entire chain on three continents. The benefits were obvious and convincing: Big time savings when collecting data as well as having complete and up-to-date contact data are two of the key advantages of protel Address Check.

Correct and complete guest data right from the start is every hotelier's dream. Long-term guest loyalty can only be achieved by close contact with guests and personalized direct marketing. And this is only possible if the guest's address data is complete and up-to-date. protel Address Check offers the ideal basis for direct marketing tailored to guests' needs and provides the perfect technological framework: The automatic completion and correction function speeds data collection by 40% when creating a protel guest profile. Address data collected through online bookings will also be automatically completed, added or edited wherever necessary and entered directly into the newly created guest profiles.

This is made possible by the protel Address Check interface which enables data exchange between the protel PMS in the Robinson Clubs and the third-party address verification service, AddressDoctor. protel Address Check is particularly beneficial when hosting many international guests: AddressDoctor provides address data from more than 240 countries meeting the respective postal requirements. Bernd Schindler, IT Divisional Director of Robinson Club GmbH, recognizes the value of this, stating: "Global country coverage is extremely important to us, as we operate worldwide." Schindler was also greatly impressed by the fact that "protel Address Check was implemented into Robinson's protel PMS at just the push of a button."

It is difficult to imagine how many addresses this affects when dealing with 12,600 beds worldwide. And the quality of address data is not only essential to stay in touch with guests via mail, but also "for the communication between each individual Robinson Club and the guests when making a reservation and welcoming them on the day of their arrival. By speeding up all these front desk procedures, protel Address Check does not only offer significant benefits for the hotel – guests as well will be happy to enjoy a relaxed stay and superb guest service.

Further information

About protel | Hotel software made in Germany

protel solutions form a robust technology stack for all hotel business types, with a worldwide team of local partners to support it. The ground-breaking app store, accessible directly via the protel PMS, has rapidly changed the way hotels and their technology vendors do business. Formed 27 years ago in Dortmund, Germany, shaped by one of the world's most dynamic overseas investment markets, the beating heart of this modern software company serves only hospitality. The first cloud-native PMS and apps went live in 2009, and two consecutive Olympic villages – "the largest hotels on Earth "- were built on protel. Operations expanded internationally to over 90 countries, leading to branch offices in Dubai, Vienna, and Atlanta. More than 14,000 hotels worldwide choose to power their business with protel. Continuing to influence the technological change within the hospitality industry, protel speaks excellent hotel. Talk to us today. www.protel.net

Contact
Karena Friedrich
Phone: +49 231 915930
Email: press@protel-net.com

Organization
protel hotelsoftware GmbH
www.protel.net/
Europaplatz 8
Dortmund, 44269
Germany
Phone: 49 (231) 915 93 0
Email: press@protel.net

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