SOUTHLAKE, Texas - Sunroute Plaza Shinjuku, a chic business hotel in the busy Shinjuku district of Tokyo, leveraged the dynamic marketing tools offered by Sabre Hospitality Solutions to help increase bookings from the hotel's website by 166 percent over the past year. Sunroute Plaza Shinjuku officials said they switched to Sabre Hospitality Solutions' Guest Connect booking engine and Internet Marketing Services because of Sabre's successful track record of improving and enhancing hotels' exposure via electronic channels. Sunroute Plaza Shinjuku also engaged Sabre Hospitality Solutions to design its Website and launch an online marketing campaign which included search engine optimization and pay-per-click advertising which resulted in the increased bookings from its Website. To achieve Sunroute Plaza Shinjuku's goals the team at Sabre Hospitality Solutions applied their proven process which includes:
"Sabre Hospitality Solutions' comprehensive service helps us to engage our guests directly through our Website while their state-of-the-art booking engine meets the demands of our guests," said Kazuhito Kurabayashi, revenue manager of Sunroute Plaza Shinjuku. "We were already aware of Sabre's strong reputation for achieving success and we have been extremely pleased with our results since implementing their Internet Marketing Services. The Sabre team helps us attract more shoppers to our Website and convert significantly more shoppers into guests through our booking engine."
The hotel increased their conversions by taking advantage of Guest Connect's extensive merchandising tools such as an integrated image gallery, multiple currency pricing, promotional pricing and dynamic packaging. As direct bookings decreased costs for the hotel, Sunroute Plaza Shinjuku has also enjoyed increased financial efficiencies due to the Internet Marketing Services Sabre Hospitality Solutions has implemented.
"With an appealing design and the advanced technology of our Guest Connect booking engine there was an immediate affect on Sunroute Plaza Shinjuku's bookings through their Website. The intuitive and user-friendly booking process has proven successful for our hotel customers," said Patrick Andres, vice president, Asia Pacific for Sabre Hospitality Solutions. "Our team continues to challenge itself to be the industry leader with the best and largest array of solutions."
Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
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