Hotel Technology Next Generation

PAR Springer-Miller Systems, Inc. (PSMS) --- a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems --- today released the latest version upgrade of the Company's ^SMS|World XA Online Booking Engine.

Successful hospitality organizations center everything they do on providing first-class, personalized service to every guest. PAR Springer-Miller's latest version of ^SMS|World XA creates a truly guest-centric online booking experience by focusing on the end-user, the guest.

Seamlessly integrated into the ^SMS|Host® Hospitality Management System, hotels and resorts benefit from all of the advantages of a fully integrated online booking engine – reservations flow in real-time from the web to the ^SMS|Host system without incurring transaction-based fees while rates and availability are automatically updated as changes are made in the ^SMS|Host system. ^SMS|Host's robust packaging capability translates seamlessly to the website, maximizing the return of the direct on-line channel.

PAR Springer-Miller partnered with RTP® Interactive to design the ^SMS|World XA booking engine specifically for the guest. With this focus on usability, ^SMS|World XA lowers bounce rates and drives more reservations to completion. The intuitive page flow decreases itinerary abandonment and converts website visitors to guests. PAR Springer-Miller partnered with RTP Interactive because of their extensive expertise in how guests interact with booking destination hotels. The result is a simple, intuitive, user-friendly booking engine.

"This newest version of ^SMS|World XA is a natural extension of our guest-centric hospitality technology paradigm," commented Victor Vesnaver, Senior Vice President of Sales & Marketing for PAR Springer-Miller. "By putting the goals of the guest foremost while also imparting the efficiencies of a single point of management for rates and availability through full integration with our hospitality management system, we've empowered our customers to drive revenue through the low-cost, direct online channel."

"The booking engine is a critical tool in converting prospects to guests," remarked Scott Gustlin, Vice President of RTP Interactive. "We worked with PAR Springer-Miller to understand how their guests research, plan and book to ensure that the booking engine not only met the business needs, but also helped to create a positive experience for guests that leads to conversion."

With full, native support for Google® Analytics, ^SMS|World XA 3.0 allows hotels to analyze clickstream data and identify the most successful traffic sources and special offers.

The Woodmark Hotel®, managed by MTM Luxury Lodging, represents the first installation of the newest version of ^SMS|World XA.

"We want to drive as many reservations as possible through our direct online channel," commented Chuck Marratt, Vice President, Information Technology for MTM Luxury Lodging. "We have found that the user friendly design of ^SMS|World XA has led to increased conversions and fewer phone calls. With Google Analytics tracking, we can test and measure all of our online promotions."

Built on a flexible ASP.NET framework, the ^SMS|World XA booking engine can be easily immersed into the overall web presence to optimize the online branding experience. Online promotions can be created and deployed with ease.

About Resort Technology Partners | Resort Technology Partners enables resort, recreation and hospitality customers to achieve a competitive advantage by improving the guest experience through integrating every aspect of the operation. RTP's innovative technologies integrate critical functions such as back-office administration and reporting; point-of-sale and customer relationship management; RFID access control; integrated eCommerce; interactive marketing and website development; third-party channel ticket management; mobile ticketing and augmented reality mobile application development. Integrating these functions allows businesses to optimize daily and long-term results. Privately held and headquartered in Avon, Colo., RTP was founded in 1998. For more information, visit www.rtp.com.

PAR Springer-Miller Systems, Inc. is a leading provider of hospitality management solutions that meet the technology needs of all types of hospitality enterprises including city-center hotels, destination spa and golf properties, timeshare properties and casino resorts worldwide. The ^SMS|Host Hospitality Management System is distinguished from other property management systems with its truly integrated design and unique approach to guest service. The ^SMS|Host product suite, including more than 20 seamlessly integrated, guest-centric application modules, provides hotel/resort staff with the tools they need to personalize service, exceed guest expectations, and increase revenue. For more information on how PAR Springer-Miller Systems sets the pace in the hospitality industry, visit our website at www.springermiller.com.

PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. PAR's Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. PAR's Hospitality business markets hotel management systems that provide a complete suite of powerful tools for guest management, recreation management, and timeshare/condo management. In addition, PAR provides the spa industry a leading management application that was specifically designed to support the unique needs of the resort spa and day spa markets, a rapidly growing hospitality segment. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR's Government segment is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies. Visit www.partech.com for more information.