The Ascott Limited (Ascott), the world's largest international serviced residence owner-operator, has selected Sabre Hospitality Solutions and its SynXis Central Reservation System (CRS) for worldwide distribution across multiple channels. Ascott will leverage Sabre Hospitality Solutions' expertise to launch its private Global Distribution System (GDS) chain code "AZ" and aggressively promote its brands to the global travel agency community. Ascott is the first global serviced residence company to have its own GDS chain code, which will take effect 1 December 2010. Headquartered in Singapore, Ascott operates three brands - Ascott, Citadines and Somerset with over 21,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, and over 5,000 units which are under development. "We are impressed with the technology solutions and large distribution networks offered by Sabre Hospitality Solutions. Sabre has a proven track record of meeting the high standards and demands of a diverse global customer base," said Cinn Tan, Vice President of Sales & Distribution, Brand & Marketing for The Ascott Limited. "We look forward to leveraging their industry expertise and excellent support as Ascott continues to extend our international network to 40,000 serviced residence units globally by 2015." Many hospitality brands choose to be represented in the GDS under a unique identifying chain code. The Ascott Limited will use "AZ" to represent its products. Having a dedicated chain code ensures control over brand, marketing messages and how travel agents view your products. Sabre Hospitality Solutions' experience in managing over 57 private label chain codes, more than any other reservations provider, has resulted in many customers experiencing an increase in bookings soon after switching and contributed to Ascott's decision to switch. "We are delighted to be associated with Ascott, and we are confident that this association will benefit Sabre Hospitality Solutions in gaining in-depth knowledge of serviced apartment operations, as well as further strengthen our expertise in managing this segment of our business," said Patrick Andres, vice president Asia Pacific for Sabre Hospitality Solutions. "We applaud Ascott's pioneering approach to marketing and distribution. It's great to work with a customer who is always looking for new ways to generate business and will take advantage of our innovative tools and proven best practices for creating success stories." Ascott has been recognized as the best serviced residence brand, company and operator by leading travel publications in Asia Pacific and Europe. Recent awards include TTG Travel Awards 2010 'Best Serviced Residence Operator,' Business Traveller UK Awards 2010 'Best Serviced Apartment Company,' Business Traveller Asia-Pacific Awards 2010 'Best Serviced Residence Brand' and 'Best Serviced Residence in Asia-Pacific,' TTG China Travel Awards 2010 'Best Serviced Residence Operator in China' and DestinAsian Readers' Choice Awards 2010 'Best Serviced Residence in Asia Pacific.' Aven Hospitality, formerly Sabre Hospitality Solutions, is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book. Trusted by 35,000+ hotels across 175 countries, Aven Hospitality serves as the connective layer behind many of the world's most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what's next.
Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com
Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
Recent News
 Aven Hospitality Launches to Continue Shaping Future of Hospitality Technology |
 Hospitality Solutions on Retailing, AI, and the Future of Hotel Commerce | By Chris Boyle |
 The Growing Challenge of Secondary OTAs: A Wake-Up Call for Hotel Revenue Strategy | By Ethan Wiseman |
