Hotel Technology Next Generation

Reston, Va. Siteworx, Inc., in partnership with Sabre Hospitality Solutions, today announced the successful launch of an interactive mobile Web site for Mandarin Oriental Hotel Group that offers convenient booking options for travelers on-the-go. The user-friendly interface provides helpful navigation tools for viewing and booking at each of the renowned Mandarin Oriental Hotel Group's properties. Specifically developed with the ever-changing needs of the consumer in mind, the mobile Web site is available to view across a variety of touch screen and keypad handheld phones.

To bring Mandarin Oriental Hotel Group's mobile site to life, Siteworx provided a customized feature-rich mobile Web site with a sleek design attuned to the personalized luxury needs of the Group's affluent clientele. Siteworx also fully integrated a booking engine provided by Sabre Hospitality Solutions, which allows users to book and manage their room or suite, spa and/or dining reservations. The mobile booking engine is also integrated to Mandarin Oriental's central reservation system (CRS) which means rates, availability and content are easily managed via the same control center as all other distribution channels.

"Consumer focused companies, such as Mandarin Oriental Hotel Group, have shown an overwhelming demand for flexibility in communicating with customers across all channels—including Web and mobile," said Tim McLaughlin, president of Siteworx, Inc. "We are thrilled about helping Mandarin Oriental expand its market reach by extending the SDL Tridion Web content management (WCM) system to meet its mobile publishing needs."

Added Christoph Oberli, vice president of e-commerce at Mandarin Oriental Hotel Group: "Mandarin Oriental is renowned for providing guest centric technology throughout all of its properties worldwide, and we are delighted to be able to extend this facility in order to bring this condensed and straightforward version of our award-winning Web site to travelers on the move."

At present, the mobile Web site and booking engine are compatible with touch screen devices like the iPhone and Droid as well as keypad handhelds such as Blackberry and Nokia E71. Key features include the ability to make and/or change reservations, view hotels and amenities, and find the nearest hotel location using a GPS locator. In addition, the site also has a 'read me later' function that allows users to switch back and forth between their mobile device and desktop.

"Mandarin Oriental has fully embraced the use of the Internet as a viable communication and distribution tool. Adding the mobile component to their strategy is a perfect fit and will expand their reach," commented Paolo Torchio, vice president of E-marketing and Revenue Consulting for Sabre Hospitality Solutions. "The implementation of our mobile booking engine is a seamless process but gives Mandarin Oriental unique merchandising opportunities, such as promotions and special rates, targeted specifically to mobile users."

About Siteworx, Inc. | Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit www.siteworx.com.

About Sabre Hospitality Solutions
Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding's technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution. Sabre's hospitality expertise and portfolio of solutionshas grown significantly over the last several years and now includes SynXis, whichprovides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Hotels GDS; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single organization; and Sabre Media Solutions for GDS and other creative services in hospitality. For more information visit http://www.sabrehospitality.com.

Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.

About Mandarin Oriental Hotel Group | Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world's most prestigious hotels, resorts and residences. Mandarin Oriental now operates, or has under development, 41 hotels representing over 10,000 rooms in 26 countries, with 17 hotels in Asia, 13 in The Americas and 11 in Europe and North Africa. For more information visit www.mandarinoriental.com

Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000