Hotel Technology Next Generation

ANAHEIM, Calif. -- SoftBrands, Inc. (NYSE Amex: SBN), a global supplier of enterprise application software, announced the launch of a custom developed integration platform for the company's property management systems and EZYield's full suite of automated distribution and reservation solutions.

"We continue to add value for our global customers by integrating our technology solutions to industry leading partners that help our customers streamline operations and improve efficiencies," said Jo Masters, senior vice president and general manager, SoftBrands Hospitality.

While many current SoftBrands clients already use EZYield.com for channel management distribution, the new integrated platform provides hoteliers with the ability to automate and create technological efficiencies that were not previously available. The integrated software suite consists of three additional products: RoomRez, a unique reservations technology for rates and inventory restrictions that is tied directly to a company's or property's website; GDSConnect, a two-way link from the PMS to the global distribution systems (GDS); and EZYield.com, the original channel management software with the industry's largest number of connections to OTAs and third-party reservation services.

"Property management systems are the best place to centralize and streamline operations because of the volume of information that can be fed into, and derived from a single database," said Ed St. Onge, president of EZYield.com. "With this partnership, we now have the ability to pull rate and inventory settings directly from the SoftBrands PMS to push to all of our OTA and traditional wholesalers, which currently include 430 sites. We can also push reservations from any of our travel partners compatible with our rez-delivery product back to the PMS. Our WBE and GDS can push and pull ARI and bookings seamlessly, so it is a very powerful and efficient operation."

About EZYield.com
Since introducing the world's first automated channel management solution in 2002, EZYield.com has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,500 hotels in 65 countries utilize EZYield.com's advanced channel management software to streamline the distribution of rates and inventory to 430+ forward distribution channels in multiple languages and 168 currencies. EZYield.com's ASP web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. EZYield.com maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit

About SoftBrands Hospitality
SoftBrands Hospitality () provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as easy-to-use solutions that can be installed on-site at an independent hotel. SoftBrands is committed to the hospitality industry, and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for the businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 740 employees, is headquartered in Minneapolis with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at .