Hotel Technology Next Generation

Reading. U.K. | SoftBrands, Inc. (NYSE Alternext: SBN), a global supplier of enterprise application software, today announced that the Eglinton Arms Hotel, located in the historic village of Eaglesham, is the first hotel in Scotland to select SoftBrands’ Medallion property management system (PMS) with a two-way interface to the Best Western GB LYNX reservation system.

The Eglinton Arms has applied for Best Western membership so the two-way interface was key when choosing a software provider. SoftBrands is one of only three providers selected by Best Western GB to offer PMS solutions containing the two-way interface to the Best Western GB membership. SoftBrands is the first company to implement this two-way interface. Although there are more than 20 properties in Scotland using other SoftBrands solutions without the Best Western GB two-way interface, the Eglinton Arms will be the first hotel in Scotland to benefit from the efficiencies that the two-way interface provides. This interface allows automatic delivery of data with real time updates between the Medallion PMS and the Best Western LYNX reservation system, saving countless hours of manual labour while providing the opportunity to increase occupancy and revPAR.

“We are in the process of renovating the hotel and wanted to upgrade our systems after refurbishing the property. We have applied for Best Western GB membership at The Eglinton Arms Hotel so a PMS with a proven interface into their reservation system was very important. SoftBrands has a strong presence within the Best Western GB community and a well respected reputation in Scotland.” said Trevor Paterson, managing director for the Eglinton Arms Hotel.

“SoftBrands’ longstanding relationships in the Scottish hotel industry, including the support we’ve provided over the years through a variety of partner relationships, have given us an understanding of local hospitality requirements. That knowledge, combined with technology solutions such as the Best Western LYNX two-way interface, allows us to help the Eglinton Arms and other hotels grow their business,” said Matthew Willacy, Best Western GB account manager for SoftBrands Hospitality.

About Eglinton Arms | The Eglinton Arms Hotel () is set in the charming conservation village of Eaglesham, just eight miles southwest of Glasgow. Built in the late 18th century, the hotel maintains much of its old-world appeal. The hotel’s 35 en-suite rooms are bright and airy, designed with comfort in mind. The hotel also features the Orry Bar and Simpsons Restaurant.

About SoftBrands Hospitality | SoftBrands Hospitality () provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as easy-to-use solutions that can be installed on-site at an independent hotel. SoftBrands is committed to the hospitality industry, and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA.

About SoftBrands | SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at .

Contact
Mehreen Qayum
SoftBrands Marketing Manager, Europe and Africa
Phone: +44 (0) 118 935 8892
Email: Mehreen.Qayum@softbrands.com