Hotel Technology Next Generation

BEIJING, SoftBrands, Inc. (NYSE Alternext: SBN), a global supplier of enterprise application software, has been named one of the recipients of the prestigious "China Most Competitive Hotel Technology Brand Enterprises Award 2009." This honor was unveiled today at Hostec China Hotel Industry High Technology Summit award ceremony held at the Oriental Bay International Hotel Beijing.

"SoftBrands is indeed honored to be widely acknowledged as the most competitive hotel technology brand in China," said Sam Liu, country manager, SoftBrands Hospitality, Greater China. This highly prized award affirms the market confidence in SoftBrands, our vision and our technology."

Hostec China Hotel Industry High Technology Summit award ceremony is jointly organized by China Hotel Association, China Hotel Purchase and Supply (CHPSA) and China Tourist Hotels Association. The selection was conducted through internet poll, public vote and a panel of industry experts from a nominated list of companies based on the evaluation criteria of strong brand awareness and market reputation, dedication and commitment to product development and other factors.

"SoftBrands is well positioned for strong growth in China. We are committed and will continue to deliver hospitality solutions that meet our customers' business needs, protect their current investment, and most importantly, add value to their business operations," said Liu.

SoftBrands hospitality solutions include tools for Property Management, Central Reservation Management, Customer Relationship Management, Business Intelligence, Club Management, Spa Management and Point-of-Sales system. The suite of solutions is designed specifically to enable hoteliers to centralize multi-property operations, improve guest loyalty, increase profitability and improve revenue management.

About SoftBrands Hospitality | SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands is committed to the hospitality industry and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA.

About SoftBrands | SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at