Hotel Technology Next Generation

SIEM REAP, Cambodia, SoftBrands, Inc. (AMEX:SBN) , a global supplier of enterprise application software, has today reinforced its commitment to its customers and the hospitality market in Cambodia with the appointment of Campura Systems Corporation as its local distributor to support the fast growing demand for hospitality solutions and services in the country. Under the agreement, Campura Systems Corporation will become SoftBrands' business partner by providing sales, implementation and support services for a range of solutions throughout Cambodia.

"We are very encouraged by the growth potential the fast expanding Cambodia hospitality market has to offer," said Harbans Singh, president, SoftBrands Hospitality, Asia Pacific. "The appointment of Campura Systems Corporation as our distributor allows us to fully focus on developing this largely untapped market to accelerate our regional growth plan. This formalized business relationship will also enable us to leverage Campura's business acumen and support expertise in this marketplace. This further reinforces SoftBrands' commitment to existing customers as well as the local hospitality market."

SoftBrands provides hospitality solutions to the independent and boutique hotel as well as larger groups and chains. Solutions include Property Management, Central Reservation Management, Customer Relationship Management, Business Intelligence, Club Management, Spa Management and Point-of-Sales systems. The suite of solutions is designed specifically to enable hoteliers to centralize multi-property operations, improve guest loyalty, increase profitability and improve revenue management.

"We are truly pleased to be the business partner of SoftBrands and representing their best-of-breed hospitality solutions in Cambodia," said Volak Sao, chief executive, Campura Systems Corporation. "This partnership brings together our industry experience and SoftBrands' technology to give us the ability to offer hotels in Cambodia a complete range of fully integrated solutions. More importantly, we have full confidence in SoftBrands' corporate philosophy and strategic technological directives that makes them the leading provider of hospitality solutions today."

"We are pleased with the appointment of Campura to strengthen our position in the Cambodian market. This will give us the ability to service and support our existing customers, and to further expand our market base," commented Kenneth Toh, Director of Sales, SoftBrands Singapore.

About SoftBrands Hospitality | SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the hospitality industry, and is an active member of OpenTravel Alliance, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.

About SoftBrands, Inc. | SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at .

About Campura Systems Corporation | Campura Systems Corporation is a locally registered company resulting from a joint venture agreement between Kamprama Corporation and Ntegrator International Ltd, a Singapore Stock Exchange listed company. Ntegrator operates in Singapore, Cambodia (Campura Systems Corporation), Malaysia, Myanmar, Vietnam, Thailand, Philippines and Indonesia. Its core business focus is systems integration for hospitality, telecommunications network, financial services, banking, and government. As part of Ntegrator International, it is connected to wider experiences and exposure with many international telecom players in the region. Additional information can be found at http://www.campura.com/ and .

Contact
Mehreen Qayum
Hospitality Marketing Manager,Europe and Africa
Phone: +44 (0) 118 935 8892
Email: mehreen.qayum@softbrands.com