Hotel Technology Next Generation

Reading, UK | SoftBrands, Inc. (AMEX: SBN), a global supplier of enterprise application software, today announced its growing presence in the United Kingdom hospitality marketplace with a strong presence at the recent Hostec-Europe 2008 event. In addition the company is strengthening partnerships with key industry associations, including the British Association of Hospitality Accountants (BAHA) and Best Western Great Britain (BWGB).

Hostec / Hotelympia
SoftBrands had a very successful exhibition at the Hostec- Europe show, which was held in conjunction with Hotelympia 18th to 21st February 2008 in London. Hostec-Europe is the premier technology event for the foodservice and hospitality sector. SoftBrands new “Technology Made Friendly” theme, promoted at Hostec, reinforces the company’s commitment to solid partnerships with industry associations and customers. In addition to SoftBrands’ sponsorship in the Hostec-Europe guide, the company also experienced a steady flow of traffic into the SoftBrands booth, and a record number of customer and prospect enquiries.

“We are pleased to be part of the influential Hostec conference and, more broadly, to be developing such a strong relationship with this association,” said Michael Knight, Vice President and General Manger, Europe Africa, SoftBrands Hospitality. “We also view Hostec as an important opportunity to connect with our customers.”

Best Western GB
In January 2008, SoftBrands participated in both the Beacon Purchasing supplier exhibition and the Hospitality Expo. SoftBrands‘ Medallion Property Management System (PMS) is the first UK supplier to commence with the beta site testing of the two-way interface with the Best Western Central Reservations System.

With the Medallion certified two-way interface, hotels do not need to manage inventory in both the PMS and Member Web. Hotel staff can use the same tools in Medallion PMS that they use to manage properties in Member Web. Hotels choose which workstations should have access to Best Western controls and Medallion PMS provides easy administration. Unlike many systems that embed the controls in a separate interface application, Medallion PMS provides all the management tools and alerts in the main Medallion PMS application for easy configuration.

BAHA
SoftBrands recently upgraded its British Association of Hospitality Accountants (BAHA) membership level to a Gold Patron partner. SoftBrands recognises the importance of this group to the hospitality industry and is pleased to align itself with such a growing, influential association.

“SoftBrands growth in the marketplace has been noticeable and their decision to upgrade to the Gold Patron level demonstrates their strength and commitment to the industry as a whole,” said Carl Weldon, BAHA, Chief Executive Officer.

About SoftBrands Hospitality
SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the hospitality industry, and is an active member of OpenTravel Alliance, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 800 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at .

Contact
Mehreen Qayum
EMEA Marketing Manager Hospitality
Surrey, United Kingdom
Phone: +44 (0) 118 935 8892
Email: Mehreen.qayum@softbrands.com