SOUTHLAKE, Texas | SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, held its third annual Customer Forum in Fort Worth, Texas, down the road from its North American headquarters the first week in February. Customers representing over 2,500 properties around the world gathered to hear SynXis executives share their strategy and vision for the upcoming year as well as to learn about the latest trends in distribution including Revenue Management, Integration, Direct Connects and Online Marketing. The breakout sessions addressed the important issues on the minds of those attending including: rate parity across distribution channels, Internet bookings and controlling user-driven content with the explosion of Social Media. At the exciting evening event held at the Texas Motor Speedway, SynXis recognized their customers for outstanding performance with the SynXis Winner’s Circle Awards. Awards were given to those hotels or hotel groups that showed significant growth, success or innovation through one or multiple distribution channels utilizing the SynXis RedX Distribution Management System. Winners included:
The Vendor Showcase was a popular part of the event where customers had the opportunity to meet with over 20 companies, which work in partnership with SynXis to help drive distribution for their properties. Included in the showcase were travel sites like Travelocity, Expedia and Booking.com along with members of the SynXis Technology Partner Program such as IDeaS, SoftBrands and GuestWare. Other conference highlights include:
“SynXis’s Customer Forum provides an excellent arena for its customers to learn about what’s new at the company and in the industry in general; it is a great use of my time,” said Mike Pratt, Vice President of Sales and Marketing for Magnolia Hotels, a longtime SynXis customer. “The keynote speaker, Tom Asacker, was one of the best presenters I have seen in years and had the group engaged the entire time. Kudos to SynXis for putting on such a nice event each year.”
“It’s wonderful to see so many of our customers from around the world attend our annual conference,” said Scott Alvis, President and General Manager for SynXis. “We will continue to invest in leading technology and services based on our customers’ needs and our Customer Forum is just one of the many vehicles we use to gather that insight. It’s very energizing for our team, customers, and technology partners when we’re able to spend dedicated time together and discuss how we all improve our businesses. We’re committed to being the world’s best hotel technology partner and working hard every day to prove that.”
Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com
Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
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