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Hard Rock International Deploys Centralized Point-of-Sale with MICROS Simphony(TM)
26 June 2007
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COLUMBIA, Md. | MICROS Systems, Inc. (Nasdaq: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Hard Rock International has selected MICROS Simphony(TM), for centralized, enterprise-wide point-of-sale (POS) for its 60+ company-owned locations in North America and Europe. Simphony(TM), which will be self-hosted by Hard Rock, has been deployed to six locations to date, with the remaining locations going live by March 2008.
Hard Rock International has embraced the MICROS 8700 since 1996. New data security requirements and the age of the current solution required Hard Rock International to seek its next generation POS solution. Hard Rock strategically chose MICROS Simphony(TM) because of its centralized, service-oriented architecture (SOA), which reduces administrative and maintenance costs and allows for more effective management of the POS.
"With the implementation of Simphony(TM), we are able to deploy a true enterprise solution," stated Kelly Maddern, Senior Director of IT, Hard Rock International. "Simphony(TM) provides Hard Rock with centralized database management and a minimized cafe infrastructure, allowing us to improve service and responsiveness to our cafes, without significantly increasing our current IT/POS staffing levels."
Centralized database management ensures consistency and integrity for the Hard Rock brand while enabling IT to be more responsive to the needs of Operations. Hard Rock will also eliminate 60+ high-end computer servers, minimizing its overall support costs. Simphony(TM) service-oriented architecture allows Hard Rock to deploy a tailored POS configuration to each location.
"Strategically, technology should be leveraged to improve guest service, gain organizational efficiencies and reduce overall operating costs" continued Maddern. "For Hard Rock, the deployment of Simphony(TM) will allow us to realize this and more."
"MICROS is pleased to deploy the first-ever enterprise POS solution with a service-oriented architecture (SOA) to Hard Rock International," stated Jenny Kurdle, Executive Vice President, MICROS Leisure and Entertainment Business Unit. "Simphony(TM) provides an enterprise solution to the industry with new levels of flexibility and scalability. We value the continued partnership we have with Hard Rock International."
About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit .
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 220,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 20,000 hotels worldwide, as well as point-of-sale and loss prevention products through its subsidiary Datavantage for more than 50,000 specialty retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
The MICROS logo is a registered trademark of MICROS Systems, Inc. All other product and brand names are the property of their respective owners.
Contact
Louise J. Casamento
Director Of Marketing
United States - Columbia, Email: lcasamento@micros.com
Organization
Oracle Hospitality
https://www.oracle.com/industries/hospitality/index.html
7031 Columbia Gateway Drive
USA
- Columbia, MD 21046-2289
Tollfree: (866) 287-4736
Email: oraclehosp_ww@oracle.com
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