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Lodgeworks, L.P. Chooses SynXis As Their Distribution Partner
Management company to fuel expansion using RedX® as their single image of inventory13 June 2007
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SOUTHLAKE, Texas | SynXis, the Sabre Holdings business that provides hotel distribution, technology and internet marketing services globally, announced today that LodgeWorks, L.P. has selected the RedX Distribution Management System as its single distribution platform for its growing Sierra Suites Hotel brand that includes six properties and plans to add four more by the end of this year. LodgeWorks is also in the midst of exciting growth with a soon-to-launch luxury boutique collection which will also use RedX. With this aggressive expansion plan, LodgeWorks needed a distribution partner that could be flexible enough to meet their changing needs and experienced enough to help launch a new brand. The management company chose SynXis because of the RedX technology, SynXis’ understanding of and success with mid-sized chains, and the SynXis integration products which differentiate SynXis in the marketplace.
Reservations from all channels, including the Global Distribution Systems, third party travel sites, LodgeWork’s call centers and own websites, will go directly into the RedX Control Center. The RedX Property Connect product will then synchronize RedX with LodgeWorks’ proprietary Property Management System (PMS) at each individual property. The integration between the two systems will give LodgeWorks a true single image of inventory. This dynamic view will enable their Centralized Revenue Management team to deploy revenue and channel management strategies quickly and efficiently to react to changes in the marketplace for all hotels.
“SynXis stood out among the competition not only for their technology and integration tools but for their willingness to meet some of our very specific needs as a management company,” said Cheryl Doll, Vice President of Marketing and Distribution for LodgeWorks. “Their ability to work with us to address all reservation types and guest payment scenarios was particularly impressive and we are confident that we selected the right partner.”
“SynXis’ philosophy is to let the customer find the best-of-breed solutions that work for them and to let our integration products make the systems work together, seamlessly,” said David Meltzer, vice president of sales for SynXis. “LodgeWorks is well known in the industry as an innovative management company, especially when it comes to property systems and technology. Their decision to switch to SynXis validates our strategic direction and we look forward to playing an important part in LodgeWork’s exciting growth plans.”
SynXis products and services enable hotels to maximize revenue and reduce costs through innovative technology combined with reliable and proven support. RedX, at the solution’s core, is a web-based distribution management system that enables property managers to distribute their inventory across all channels easily and efficiently. It provides connectivity to the GDSs, third party travel site and directly to guests via the website booking engine. This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after more than a year of market research, customer feedback and usability testing. SynXis also provides complementary services such as Revenue Management consulting, GDS and Travel Agent Marketing Programs and a full service private-label call center.
About SynXis®
SynXis, a Sabre Holdings company, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world. SynXis is the technology source for thousands of hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels.
SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail
info@synxis.com, or visit our Web site at
.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at .
About LodgeWorks
LodgeWorks L.P. is a seasoned hotel management and development company in the midst of exciting growth with a soon-to-launch luxury boutique collection; a strategic refresh of upscale suite brand Sierra Suites Hotel to a boutique-inspired suite brand, Hotel Sierra; and a growing portfolio of branded product. The company currently owns and operates six Sierra Suites Hotels with plans to add four more and complete the brand refresh by the end of 2007. The boutique collection will break ground in four locations in 2007 with openings in 2008. The company is also under construction in Albany, New York with a Hilton Garden Inn slated to open in 2007. LodgeWorks manages nine Hyatt Summerfield Suites Hotels as well as one Hawthorn Suites Hotel.
Innovative growth is part of LodgeWorks’ rich history. The accomplished, entrepreneurial team launched the Residence Inn® by Marriott, Summerfield Suites® and Sierra Suites® hotel brands and brings sophistication, skill and easy-going style to all aspects of the hotel business.
For more information please visit , or . Or contact Cheryl Doll, VP Marketing, 316-681-5170.
Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com
Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
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