Hotel Technology Next Generation

“The hospitality industry is not only focused on providing customers with access and control over the booking preferences but also on seamlessly integrating the suppliers, distribution channels and providers to better manage business,” said, Scott Alvis, president and general manager of SynXis.

The RedX two-way interface allows for the delivery of reservations from the RedX booking channels to the Epitome PMS, but also delivers guest profile information and the ability to manage rates, availability and restrictions from the PMS, which means better control and better business. SynXis provides reservation delivery from all 4 GDSs (Sabre, Galilleo, Amadeus and Worldspan), online travel sites (such as Travelocity, Priceline.com and Orbitz) and hotel websites with the RedX booking engine.

“Providing robust connectivity to SynXis RedX is another example of SoftBrands’ commitment to providing its customers with a full range of distribution solutions,” said Steve Van Tassel, senior. vice president and general manager of SoftBrands Hospitality. “By partnering more closely with SynXis, we can offer our mutual customers better support and an improved ability to maximize both occupancy and rates.”

About SynXis® | SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX® Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world. SynXis is the technology source for more than 8,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at . Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at .

About SoftBrands Hospitality | SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain as well as less complex offerings that can be installed on site at an independent hotel. Our distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the Hospitality Industry and are active members of OpenTravel, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.

About SoftBrands | SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 825 employees, is headquartered in Minneapolis, Minnesota, with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at .

Contact
Christina Lanier (SoftBrands)
Public Relations Director, Hospitality
United States - Phone: +1 813.949.4153
Email: christina.lanier@softbrands.com