Hotel Technology Next Generation

Minneapolis, SoftBrands, Inc. (AMEX: SBN) a global supplier of enterprise application software, announced today that Karyon, its Distribution Service Provider (“DSP”) solution, has been implemented by Mango Bay Resorts. Karyon provides Mango Bay Resorts the tools and resources to maximize the volume and profitability of online reservations. Karyon provides hands-on, “high-touch” service to its member properties, with a Strategic Distribution Advisor assigned to each hotel to help develop consistent, unique rate and distribution strategies and to deploy the necessary tactics to achieve success.

"Karyon afforded Mango Bay Beach Resorts the opportunity to increase our market share at all of our boutique resorts by increasing our visibility on the Internet. Our relationship has extended our reach to countless reservation channels with simplicity and ease. Karyon’s dedicated team of professionals & single point of contact made the entire process, from inquiry through implementation, simple and painless. It’s comforting to know that we can always contact the same person who guided us through implementation with any questions," said Fabio Pari, vice president of resort management, Mango Bay Management.

“Karyon is very pleased with the relationship with Mango Bay Resorts. It proves to the marketplace that having a services group that understands the needs of not just the largest management groups, but can show a measurable difference of exposure and revenues in medium to small boutique hotels. Karyon Strategic Distribution Advisors understand that many hotels do not have the resources or capacity to deploy complex revenue management strategies, including the ability to be effective in the Global Distribution Systems, we provide the areas of expertise to help level the playing field,” said Gregg Hopkins, vice president and general manager of Karyon. “It is the goal of our advisors to really know and understand the hotels that they represent and to effectively guide our members in the strategies that should be the most beneficial.”

Powered by SoftBrands’ internet-native central reservations and web portal products, Karyon gives its members the ability to optimize revenue with complete control over their own inventory while at the same time, helping to reduce operating costs while increasing bookings.

“This service provides SoftBrands with a significant point of differentiation in the hospitality market,” said Steve VanTassel, SoftBrands senior vice president, Hospitality. “SoftBrands’ solutions already help our customers effectively manage both independent and centrally operated hotels as well as their restaurant, spa, marina and golf operations. With the addition of Karyon, hotels can now also better use our solutions to profitably drive demand. We are excited to offer this wide range of hospitality services all backed by a single, global 24x7 support organization. ”

About Mango Bay Resorts | Mango Bay Management has over thirty years of experience managing Hotels and Resorts by Marriott, Sheraton, Hilton, and Holiday Inn’s. Our experience in ownership and management makes us ideally suited as asset managers for the property owners who choose to place their units into Mango Bay Resort’s rental program. Rental units will be regularly inspected from all aspects as guests and owners. We assure our owners will have the most accurate and timely information technology provides in financials and reporting pertaining to the unit. Many years of Hotel accounting and financial reporting has lead us to purchase the very best Property Management System available. This significant investment will enable our owners, management and employees the tools needed to efficiently care for the financial responsibilities. )

About Karyon | Karyon, a service of SoftBrands, Inc. delivers a unique solution for reservation management, representation services, Internet services, and electronic distribution for any size or scale of property. As a service organization, Karyon’s Strategic Distribution Advisors provide “high-touch” assistance to their member properties to develop consistent, unique, individual rate and distribution strategies and deploy the necessary tactics to achieve success. Karyon services and the underlying technologies facilitate the management of a property’s entire rate, availability, and booking information through one system – regardless of the hotel’s property management system – while maintaining complete control of individual distribution channels To learn more about Karyon or to speak with an adviser please contact Karyon at +1.800.882.3203 or visit the Karyon Web site at .

About SoftBrands | SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 825 employees, is headquartered in Minneapolis, Minnesota, with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at .

Contact
Christina Lanier (SoftBrands)
Public Relations Director, Hospitality
United States - Phone: +1 813.949.4153
Email: christina.lanier@softbrands.com