Hotel Technology Next Generation

Kerry Hotels is known for "Rocking the World of Traditional Hotel Marketing" by delivering unique sales and marketing solutions to more than 50 independent boutique hotels around the world. Turning common sales blitzes, trade shows and client visits into phenomenal networking opportunities, Kerry Hotels drives consistent quality business to its member properties. Through this partnership, member hotels that use SoftBrands' Karyon travel distribution service can take advantage of Kerry Hotels' representation service to penetrate quality markets and reach travel providers that may otherwise be out of range for a typical independent hotel. The Karyon member hotels marketed by Kerry Hotels will become part of the Kerry family grouped as the Karyon Collection.

"Kerry Hotels' goal is to be the best full service representation company, driving revenue to our members and giving them the greatest return financially. As such, we have been searching for a global company to partner with and help us grow our services and relationships worldwide. We have found that partner in SoftBrands," said Kerry Flowers, president, Kerry Hotels. "The Kerry team is driven by an unbridled desire for excellence and the synergy between the two companies is outstanding. We look forward to a long successful relationship with SoftBrands."

"The partnership with Kerry Hotels offers Karyon members an aggressive opportunity to drive growth. Kerry Hotels does an outstanding job of representing their diverse group of hotels by building strong relationships in the travel community, which is exactly the type of sales and marketing efforts Karyon members need. Kerry Hotels 'high touch' relationship building is a very strong complement to the 'high touch' service Karyon provides its member hotels," said Gregg Hopkins, vice president and general manager of SoftBrands' Karyon Services.

About Kerry Hotels
Kerry Hotels represents an upscale, boutique hotel collection offering the unique feel of mid-century surrealism and early Hollywood glamour mixed with a splash of trendy, modern sophistication. Kerry Hotels is proud to deliver unique sales, marketing, and technology solutions to independent boutique hotels around the globe. Founded in 1991 by owner Kerry Flowers, Kerry Hotels is the only company of its kind to offer 3 and 4 star boutique hotels a relationship based marketing company. With sales offices in Los Angeles, Chicago, New York, London, and Mexico affiliate boutique properties realize global success with access to travel professionals in all major cities. For more information or to make a reservation, please visit .

About Karyon, a Service of SoftBrands
Karyon, a service of SoftBrands, Inc. delivers a unique solution for reservation management, representation services, Internet services, and electronic distribution for any size or scale of property. As a service organization, Karyon's Strategic Distribution Advisors provide "high touch" assistance to their member properties to develop consistent, unique, individual rate and distribution strategies and deploy the necessary tactics to achieve success. Karyon services and the underlying technologies facilitate the management of a property's entire rate, availability, and booking information through one system -- regardless of the hotel's property management system -- while maintaining complete control of individual distribution channels. Additional Information can be found at . To learn more, call +1.800.882.3203.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has nearly 900 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at . To learn more, call +1.800.497.0532.

Contact
Christina Lanier (SoftBrands)
Public Relations Director, Hospitality
United States - Phone: +1 813.949.4153
Email: christina.lanier@softbrands.com